Joel Garcia Soto

Summary

I am currently studying Fashion and Retail Management at The Art Institute of California. I have also been working in retail and doing visual displays for five years. Working in retail I am set to meet certain deadlines and arrive with my work completed.

I am certain that I would be an asset to your company because I have several years of experience and I will work at my best to attract consumers. My experience comes from two years of being a sales associate, and three years of being an area visual merchandiser at Hugo Boss. As a salesperson, I ensure that each customer receives outstanding service by providing a friendly environment; which includes greeting and acknowledging every customer; maintaining solid product knowledge, and all other aspects of customer service.

As an area visual merchandiser, I contribute to the advertising, marketing, and sales efforts at Hugo Boss by developing and taking charge of the aesthetics of the store and it’s merchandise. As an area visual merchandiser, I oversee six stores located in various parts of the West coast. I am responsible for merchandising strategies by creating and maintaining visual displays in store windows and on the sales floor. By this I also contribute to the profitability of the store with my merchandise handling, replenishment, and inventory control efforts.

I am positive that with my experience in visual advertising I will bring new ideas to the table. Overall I will make a great team member for your company.

Work History

Work History

Industry Experience

Art Institute, Michael Costello Fashion ShowSan Bernardino, CA

·Runway Coordinator                                                                          1/2011

·Coordinate and manage dressing, styling and lineup of models.

Dahlia’s Boutique Upland, CA

·Visual Merchandiser4/2009– 6/2009

·Create merchandise displays to enhance shopping experience through

product arrangement, coordinating and accessorizing outfits and highlight

fashion trends throughout the store.

Fashion Night Out (FNO)Los Angeles, CA

·Marketing comity                                                                        9/2010

·Assist on advertise the fist FNO for Los Angeles by making flyer and using

social media (facebook, tweeter, bloger, and email)

Fashion Night Out (FNO)Riverside, CA

·Marketing and Advertise comity9/2011

·Assist on contacting all the media for RiversidefirstFNO and use social

media for advertising (facebook, tweeter, bloger, and email)

Oct 2007 - Present

Area Visual Manager

Hugo Boss

·Enhanced sales team performance through motivational training.

·Implemented performance standards for client accumulation and

customer service.

·Trained and developed sales team and supervised eight sales assistants.

·Maintained visual displays for six stores.

·Assisted in the Grand Opening at the Costa Mesa and San Ysidro store.

·Remolded Camarillo and Gilroy store.

·Recognized for excellence in sales and customer service.

Education

Education
Oct 2008 - Present

Bachelor of Science

The Art Institute

·Fundamentals of Marketing

·International marketing and Buying

·Media buying and planning

Skills

Skills

Skills and Qualifications

·        Merchandise Planning ·        Microsoft Office ·        E-Commerce ·        Analytical Thinking ·        Event Coordinator ·        Communication ·        Bilingual (Spanish) ·        Photoshop/Illustrator