Coordinator for the information campaign for the National Influenza Project under contract to the Centers for Medicare and Medicaid and the Department of Health and Human Services.
Developed strategies and coordinated advertising and social marketing efforts for ten regional coordinators across the nation. Constributed to development of national information clearinghouse Website, Medqic.org and trained leadership and regional coordinators in writing for online resources.
As a partner in this national effort, I worked closely with partners in international pharmaceutical companies, federal partners such as CDC and NIH, as well as media and other partners on local levels.
Strategic marketing for this project included producing messages for highly sophisticated audiences composed of physicians, scientists, researchers and business leaders, but also messages and "pitches" to laymen who were the ultimate target of our "social marketing" strategy aimed at increased uptake of vaccines and resulting improved health outcomes.
A wide variety of methods and channels were coordinated in this work. Highly technical information was transmitted to healthcare professionals and international partners in Pharma.
Complex strategies were also used and developed for regional coordinators to capitalize on social networks and associations across the country. This work included representation at health fairs, conferences, and "faith-based" events as well.