Joe DiFalco

  • Wexford PA
  • jdifalco@gmail.com
Joe DiFalco

Enterprise Data Warehouse Product Manager

Summary

My passion is working with business leaders to discover software products that are valuable, usable and feasible.

With over 15 years of experience working at the intersection of business, technology and user experience, I direct and manage the development, deployment, and strategic vision of the analytic platform for Highmark Health. I also coach product owners and scrum masters for the enterprise as we transform into an Agile software development shop as well as manage the program to stand up a Big Data platform and tool set for our Enterprise Informatics and Data Analytics division.

Specialties: setting the vision for valuable products then translating that value for development teams, balancing SDLC considerations with business needs resulting in high performing programs, evangelizing to senior management, product strategy and roadmaps.

Work History

Work History
Jul 2014 - Present

Product Manager

Highmark Health

Enterprise Data Warehouse product management - supporting the third largest integrated health care delivery and financing system in the nation.

  • Integrating patient/provider/clinical data in support of population health management innovations.
  • Defined and implemented product management framework(PMF) for Highmark's data analytics platform.
  • Evangelized framework across contributing departments, ratifying the new methodology with executive management.
  • Agile coach for SCRUM master, product owners and project manager.

and scrum master, mentoring team to develop the company's agile culture.

Feb 2010 - Aug 2010

Software Development Manager

LANtek
Software Development Manager Pittsburgh, PA Led the development of a reporting system for McKesson Automation(MAI). Successfully delivered a reporting subsystem, spanning products across the enterprise; cut reporting maintenance overhead by 1/2 by consolidating these functions. Established Agile software development best practices and methodology. Managed product requirements to achieve the proposed value proposition.
Aug 2010 - Sep 2011

Implementation Project Manager

Agile
Implementation Project Manager Omnyx Pittsburgh, PA Responsible for end to end implementations of the Omnyx Integrated Digital Pathology application in an agile environment. Managed the delivery of 2 beta projects positioning the product for FDA approval. Organized the operations team to work within the company's Scrum framework. Established Agile project management standard operating procedures. coach and scrum master.
Jul 2008 - Dec 2009

Executive Director

ServiceLink
Delivery (Executive Director) Pittsburgh, PA Delivered software application that activated $2M of a new market-3 months ahead of initial estimates resulting in a large contract with an early adopter. Upgraded enterprise software to meet federally mandated regulation changes resulting in the successful protection of current clients and acquisition of new valuation business. Managed a staff of 17 FTEs(hire, train, appraise, reward, motivate, discipline.) Managed a $300k/month budget(FTE, Contractors and off shore)
Sep 2003 - Jul 2008

Co-Founder

Forward Labs
Co-founder Pittsburgh, PA Co-founder of a marketing agency. Responsible for strategic planning, account management, business development and technology innovations. Brand development for the merger of Prime Medical Services(medical device company) and HealthTronics delivering key marketing components including logo, brand guide, website, office signage, printed collateral, etc. Marketing campaign for HealthTronics Totalcare-successfully led the marketing team from concept through delivering all collateral and trade show material on time and on budget. Developed a laboratory reporting product and corresponding marketing resulting in company growth from $400k to over $4M in 18 months. Delivered a sophisticated e-Learning application to train doctors on a revolutionary new laser technology. This was used as a center piece to the successful marketing campaign used to roll out the product to 2500+ partner practices across the US. Evaluated buy vs. build options for clients' software needs.
Sep 2001 - Sep 2003

Software Development Manager

Management Science Associates
Software Development Manager Pittsburgh, PA Completed detailed evaluation/comparison of multidimensional data warehouse management systems(including proof of concept) and worked with senior management to select Oracle. Led the effort to convert multi-TB, homegrown data warehouse to Oracle. Worked with senior management to sell new services to existing clients. Developed strategic business partnerships with other technology companies.
Dec 1997 - Jun 2001

Vice President Product Development

Liekar Strategic Solutions(LSS)
Vice President Product Development Pittsburgh, PA A key resource in the growth of LSS from 3 employees to 35+ and $4 million in revenues.
Sep 1994 - Dec 1997

Technical and Project Lead

Highmark Blue Cross/Blue Shield
Technical and Project Lead Pittsburgh, PA
Aug 1988 - Sep 1994

Systems Engineer Consultant

GE, Memorex/Telex, Nortel
Systems Engineer Consultant Raleigh, NC Pittsburgh, PA
Aug 1984 - Jul 1988

Systems Engineer

Electronic Data Systems EDS
Systems Engineer Plano, TX CERTIFICATIONS

Education

Education
1984 - 1988

B.Sc

Appalachian State University