Alec D'cruz

Summary

Senior Level Executive with global experience developing strategy and tactics in software and services organizations to build successful sales and professional services organizations that drive immediate revenue and profit generation.Known for strong execution, resourcefulness, collaboration, and getting results quickly.Demonstrated success in turnaround situations. Manage large internal organizations on a global basis.A leader and team builder.

  • Startup & Fortune 500
  • Professional Services/Outsourcing
  • Enterprise/Telecom Software
  • Raising Investment Funds
  • Managed Next Gen Services
  • P&L Fiscal Controls
  • Turnaround Expertise
  • Domestic and International

Custom

Boys and Girls Club of Dallas

President-Elect Advisory Board

Chair of Building Fund

Work History

Work History

Various

E. I. DuPont de Nemours

E. I DuPont de Nemours                                                                                       1989-1997

Digital Imaging Dallas, TX (1993-1997)

Specialty Chemical, Chicago, IL (1989-1993)

Held various operational, sales, marketing and management positions within the Specialty Chemical, Digital Imaging and Electronics businesses groups.

  • Identified key issue that led large internal turn around (over $ 190 million profit swing in one year).
  • Won the division Marketing Excellence Award and nominated for corporate award three additional times.
  • Drove district and regional sales turn-around.

Business Development Manager

Sirius Computer Solutions, Dallas, TX                                                      1998-2000

Business Development Manager

Built a technology practice to take advantage of growing telecommunications industry in the U.S. Identified under-served market in managed applications, data, and monitoring space.

  • Grew revenues from less than $2 million to over $22 million
  • Increased profitability by more than 45%.
  • Achieved #1 partner status with Hewlett-Packard less than 18 months from inception.
  • Delivered enterprise wide applications, consulting, and solutions to new clients such as Ericsson, Nortel, Nokia, Frontier, Teleglobe and Citizens Communications

General Manager

http://www.nokia.com

Nokia, Inc., Dallas, TX                                                                                       2001-2002

General Manager - Americas

Led Mobile Internet Applications (MIA) and Systems Integration (SI) groups including responsibility for sales, business development, solutions delivery, product management, and engineering in the North American region (P&L). Direct and matrix managed team of over 65.

  • Accelerated business growth from under$10 million to over $350 million (TCV).
  • Oversaw Messaging introduction in North America (SMS, MMS, IM and Chat).
  • Launched Mobile Entertainment (trivia, parlor type games, and massive mobile online games) on Cingular and T-Mobile.
  • Grew integration business (OSS, BSS, billing, network monitoring, etc.).
  • Customized mobile chat to launch AOL Instant Messaging (IM).
  • Managed international customer relationships for two of top six accounts with revenues in excess of $1 Billion each,
  • Drove cross-functional environment to maximize revenue at each customer.
  • Influenced long-range strategy and launch plans for data products and services.
  • Analyzed opportunities in corporate M&A and Ventures for Applications.

CEO

Connect 1.2.1 Mobile

Connect 1.2.1 Mobile, Inc., Dallas, TX                                                            2003-2007

Founder, President and CEO

Established first mobile 2.0 Service Delivery Platform (SDP) to enable viral content distribution beyond the edge of the network.

  • Raised $4 Million in funding through investors.
  • Identified and launched commercial 2.0 Service Delivery Platform coming in under budget by 45%.
  • Spearheaded launch and commercialization in United Kingdom (T-Mobile, Virgin, Vodafone, 3 and O2).
  • Drove domestic integration and launch efforts with Cingular (AT&T), T-Mobile and Sprint.
  • Recruited two significant content relationships to supply unique content for SDP.
  • Assembled team of experts from the wireless and technology sectors.
  • Created Branding and “go to market” strategy for successful European launch.
  • Initiated Mobile advertising platform strategy for SDP.

Applications Executive

http://www.hp.com

EDS an HP Company, Plano, TX                                                                2007 - 2009

Applications Executive (2008-2009)

Managed Application Delivery and Maintenance for Communications Service Provider (CSP).

Took over traditional delivery organization to modernize approach.  Within 30 days, identified more efficient and profitable delivery structure to drive innovation at client and increase profitability and revenue. Managed (P&L) over 200 person global delivery team.

  • Accelerated revenue (+150%) and profit (+225%) growth above forecast.
  • Increased Client satisfaction through implementation of innovation strategy.
  • Managed aggressive 15% on-shore / 85% off-shore Delivery Team.  Led company in on-shore/off-shore ratio.
  • Grew opportunity pipeline from under $1 Million to over $45 Million through a consultative approach.
  • Closed $19MM in growth business.

Industry Consulting and Solutioning Practice Leader (2007-2008)

Founded Industry Consulting and Solutioning (ICS) practice for Communications Media and Entertainment business unit. This group accelerated applications business by bringing industry experience and knowledge coupled with EDS’ delivery excellence to penetrate new logo business.

  • Orchestrated $10Million in new logo business within the first 120 days.
  • Created sales process methodology and tools that created focused effort on new business and project work.
  • Grew pipeline to over $100 Million by focusing on niche solutions project work (NGOSS, Next Generation Services, CRM, BI, Content Management, Digital Rights Management, etc.).
  • Initiated internal entrepreneurial organization from scratch with no internal process or direction and limited resources.
  • Unified horizontal practices with vertical ICS practice resulting in the identification of significant opportunities and closed business.
  • Instituted “On-Boarding” program to enable industry consultants to be more productive and successful in company environment.  Created highly effective training program.  Resulted in significant reduction in On-Boarding time.

Education

Education

BS