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About Joe Armetta

s an advisor, executive, and investor to many media and marketing companies, Joe Armetta focuses on story telling as a major component to the business process. This work has been publicly recognized in many organizations he was served or directed. At Mirrored Media in Santa Monica, California, Joe Armetta partnered with CEO and Founder, Justin Lefkovich, to help educate the consumer product companies and music industry how to reach fans through authentic story telling in the music industry across all platforms.. Through Mirrored Media, Joe Armetta strives to closely associate well-known musical groups with a unique brand identity. Joseph Armetta creates advertising campaigns that benefit artists, their brand, and their fans.

Prior to signing on with Mirrored Media, Joseph Armetta served as executive vice president of marketing for Entrago, a media firm started by the producers of Who Wants to Be a Millionaire? As the top executive in North America, Armetta initiated social media exposure for such performers as Chris Brown, Paris Hilton, Aria Grande, and others.

Before then, Joe Armetta held the position of chief marketing officer for the Access Agency, LLC. His clients included master chef Michael Mina and NBC's Heroes television show. Using Internet media, he boosted sagging ratings for the series by pro-actively reconnecting with the show's fan base.

In his collegiate career, Armetta earned a BA in Economics at the University of Notre Dame. Later he attained an MBA in Finance and Business Strategy at the globally renown University of Chicago, Booth School of Business.

In his spare time, he enjoys yoga, golfing, surfing, and fitness, while coaching all of his children's athletic teams. He spends a significant amount of his time and resources working with youth-based and youth-focused charitable organizations.

Work experience

Sep 2013Present

Head Of Marketing

Mirrored Media
Apr 2013Apr 2014

Executive Vice President, Marketing

Jan 2010Jun 2013

Chief Marketing Officer

The Access Agency, LLC.


Aug 2005Jun 2007


University of Chicago, Booth School of Business