Joe Frasca

  • Toronto, Canada Area, CA
Joe Frasca

Work experience

Work experience
Oct 2014 - Present

Digital Marketing Specialist

Finding Engineers Inc.
• Develop online advertising campaigns on Google AdWords and Facebook • Manage and update all social media sites (Facebook, Google+, Linkedin, Twitter) • Identify opportunities, trends, and networking prospects for clients across various social media channels; stay up-to-date with the latest trends industry-wide • Manage and update all client job postings on over 50+ of the top job boards
Feb 2011 - Sep 2014

Account Manager
• Provided customer service when handling incoming and outgoing calls • Meet established productivity and sales objectives • Responsible for creating over 400 active merchant accounts in salesforce
Aug 2009 - Jan 2011

Online Media Specialist

• Responsible for the up selling and management of online clients. • Report on sales figures and call reports weekly • Meet with clients regarding new product launches and online banner ads • Provide detailed campaign updates to ensure advertisers were satisfied with their ROI.
Dec 2005 - Aug 2009

Affiliate Manager / Media Buyer

Instaclick Inc.
• Developed marketing strategy to generate leads and sales from website traffic • Trained and managed a team of internet marketing consultants • Responsible for the effectiveness of online CPC media campaigns • Led sales department to a 150 sales per day average



Staffing Services


Technical Recruiting


Online Marketing



University of Toronto
This certificate is designed to help students rapidly acquire and apply know-how for specialist, leadership and management roles in Digital Marketing Management. The certificate covers the broad foundations of Digital Marketing Management and delves further into the specialist disciplines of Search Engine Marketing and Social Media Marketing. Students acquire the essentials of Digital Marketing Management through a combination of conceptual and practical learning, supplementing lectures and readings with practical case studies and hands-on exercises and assignments.