my (frank!) life

At frank we help organizations connect, converse and collaborate with their employees and customers through social media. My part in that? Bringing art and creativity to every project, every time.

My name is Jody and I'm frank's Lead Art Director. With over 15 years experience, I'm skilled at understanding clients' objectives and translating them into captivating, effective campaigns through online and offline solutions. I love to play with innovative ideas -- helping companies reach their goals in new, effective ways. And I love to have fun along the way! Here's how:

+ Guiding client's vision to ensure maximum appeal while maintaining relevance to targeted user community

+ Managing overall business development process

+ Managing client expectations

+ Managing budgets

+ Managing teams of designers to continually enhance a brand and strategy of clients

+ Presenting concepts and designs that meet clients' needs

+ Directing creative vision for projects to include original copy, artwork that match a brand identity

+ Designing visuals for mock-ups of campaigns, presentations and marketing collateral

+ Concepting out-of-the-box ideas individually and in a team setting

+ Directing photo shoots, voice talent, radio and tv production

+ Working with programmers, coders, developers and IT teams to ensure visual translation to the web

Learn more about frank below or visit areyoufrank.com.

Work History

Work History
2008 - 2010

art director

frank

frank • authentic branding + organizational courage through social media From internal employee engagement initiatives to external customer community-building, frank drives business results through internal and external social media campaigns. We do it for a lot of great clients like: + PepsiCo + ING Financial + Endura Financial + Burns Engineering + Hearth Connection + Give Us Wings + Best Buy + Finnegan's Irish Amber + Optiwin Windows + Valamar Hotels & Resorts And we do it with our own 2.0 products and services: 1. frank/inside: a powerful, step-by-step methodology to help you build internal conversation, community and collaboration through social media. (Find more at AreYouFrank.com) 2. Toe Jam and The Toenail Fairies: a gross, fun, graphic novel self-published for passive readers in grades 2 - 6. (Find more at ToeJamAndTheToenailFairies.com) 3. Evolution Through Vacation: a travel e-guide and an amazing way to transform vacation energy into everyday energy. (Find more at evolutionthroughvacation.com or check out some press here.)

 
2004 - 2009

Owner / Creative Director

Kolars Marketing, Inc

Create everything from multi-media marketing campaigns to identity design, radio production to website design and development, signage to social networking. Pay special attention to brand awareness and development, and counsel clients on how to grow their brand with the changing times and trends.

Project responsibilities include:

+ Guiding client’s vision to ensure maximum appeal while maintaining relevance to targeted user community

+ Assisting in overall business development

+ Managing client expectations and budgets

+ Managing teams of designers to continually enhance a brand and strategy of clients

+ Presenting concepts and designs for approval to ensure that designs meet clients’ needs

+ Directing creative vision for projects to include original copy, artwork that match a brand identity

+ Designing visuals for mock-ups of campaigns, presentations and marketing collateral

+ Concepting out-of-the-box ideas individually and in a team setting

+ Directing photo shoots, voice talent, radio and tv production

Clients:

+ The Roanoke Times | Roanoke, VA + OrlandoSentinel.com | Orlando, FL

+ SunSentinel.com | Fort Lauderdale, FL

+ Jemison Group (Mae Jemison) | Houston, TX

+ WomenOfColorInFlight.org | Houston, TX

+ BioSentient | Houston, TX

+ Tommy Carver’s Garden of Flowers | Minneapolis, MN

+ Superior Lawn and Landscape | Chaska, MN + Ridgeview Medical Center | Waconia, MN

1996 - 2004

Senior Art Director

Star Tribune

Met with Account Executives in order to understand/meet client needs. Brainstormed with copywriters and design teams. Concepted ideas, design and art direction for projects. Accountable for budgets. Directed photographers and illustrators. Directed photoshoots. Finalized projects. Provided disk for printer or prepared camera ready artwork.

Tactics included brochures, billboards, event programs, inserts, logos, promotional ads, radio, multi-media campaign work, direct mail, online banners and web pages.

1994 - 1996

Graphic Designer

Suburban Graphics

Brought creative concepts to clients – aligned with their strategy and business imperative. Created circulars, in-store signage, printed collateral, non-traditional items.

Clients included:

+ SuperValu

+ Kitchen Window

+ Calhoun Square

+ St. Cloud State University

1993 - 1994

Graphic Designer/Production

Go East (then Century Graphics)

Learned the ins and outs and basics of design doing production work for 3M. Worked with lead-designer on preparing carmera-ready artwork for printers, converted drawings of concepts from Art Directors into Quark, Illustrator and Photoshop documents.

Skills

Skills

Software Skills

+ QuarkXPress   + Adobe Illustrator   + Adobe Photoshop   + InDesign   + Image Ready

Education

Education

Portfolio