Interest

Social Media, Fashion, Film Production, Writing, Reading, Live Music, Water Sports and Golf

Summary

Enthusiastic SEO / SMO Specialist

Through experience, education and time I have developed the diverse skills required to succeed in the field of Online Marketing.

  • I am a critical thinker.
  • I am a visual artist, a writer and a communicator.
  • I have created websites, written content and performed SEO.

My background includes, entrepreneurship, marketing, website analytics and a technical understanding of the Internet.

Education

Education
May 1999

Bachelor of Arts

Emerson College

Work History

Work History
2011 - Present

SEO / SMO Consultant

Freelance

Utilizing a vast SEO Toolbox, I assist my clients with:

On-Page Optimization Tactics including:

  • Keyword research and analysis
  • Content Optimization Strategies
  • Internal linking
  • URL Structure

Off-Page Optimizations Tactics including:

  • Link building Strategies
  • Social Media channel integration - Blogging, Product Reviews, Contests & Infographics) 

Additional:

  • Google Analytics
  • Understanding of front-end web development - HTML/CSS
  • Word Press Setup and Maintenance
2008 - 2011

Owner/Manager

Fashion Forward Wardrobe Consulting

Utilizing my experience with online marketing, visual arts and operational management, I created a successful wardrobe consulting business from the ground up.

  • Designed, Built and Optimized website for business
  • Created and implemented Online Marketing Strategy
2007 - 2008

Operations Coordinator

EBSCO Publishing
  • Assisted the Operations Manager by communicating across various departments and managers to quickly assess the effects of changing circumstances within a growing medical device department.
  • Coordinated recruiting and hiring with the internal Human Resources department within the organization.
  • Created, streamlined and conducted new employee orientation for new Medical Writers.
  • Processed ideas quickly and independently to implement changes within the DynaMed department.
2005 - 2007

Corporarate Communications Coordinator

Momenta Pharmaceuticals
  • Managed relationships with media vendors (i.e. PR, editors, and journalists) ensuring Investor Relations collateral reflected the standard and mission of the company
  • Coordinated the annual report preparation, design and photography. 
  • Maintained the Investor Relation pages of the corporate website and proactively maintained the     Investor Relation events timetable. 
  • Coordinated events for Investor Relations and Research & Development departments.
2001 - 2005

Marketing Coordinator

Coldwell Banker Residential Brokerage
  • Planned and successfully coordinated in-house events and conferences
  • Development and assembly of print marketing collateral and Multimillion-dollar home listing presentation kits.
  • Timely commission processing
  • Managed and distributed accurate Real Estate transaction escrow funds
  • Facilitated and implemented office SOP resulting in an efficient and productive environment 
1999 - 2001

Account Manager

CCBN (Acquired by Thomson Reuters in 2004)
  • Effectual management of client accounts.
  • Responded in a timely manner to all client questions and concerns.
  • Maintained and updated HTML content for hosted websites
  • Learned and serviced new features as they were developed and released
  • Determined what actions were necessary to coordinate the activities required to solve the clients' issues, requests and concerns.
  • Generated upgrading/up-selling on features and products

Skills

Skills

Online Marketing

Social Media Marketing Interactive Marketing Corporate Communications Social Marketing Digital Media Web 2.0 Google Adwords Wordpress Twitter Blogging Online Advertising Digital Marketing E-commerce Online Sales Online Video Google Analytics Copywriting  

SMO

SEO

SEO Fundamentals & Best Practices: Design & Architecture Keyword Research Competitive Analysis SEO Copywriting On-Page Strategies Link Building SEO for Local Search Understanding of front-end web development - HTML / CSS WordPress Setup and Maintenance 

Certifications

Certifications
2011 - 2012

Masters Certification - SEO - OMCP

New Horizons - Online Marketing Certified Professional