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Interest

Social Media, Fashion, Film Production, Writing, Reading, Live Music, Water Sports and Golf

Summary

Enthusiastic SEO / SMO Specialist

Through experience, education and time I have developed the diverse skills required to succeed in the field of Online Marketing.

  • I am a critical thinker.
  • I am a visual artist, a writer and a communicator.
  • I have created websites, written content and performed SEO.

My background includes, entrepreneurship, marketing, website analytics and a technical understanding of the Internet.

Education

May 1999

Bachelor of Arts

Emerson College

Work experience

2011Present

SEO / SMO Consultant

Freelance

Utilizing a vast SEO Toolbox, I assist my clients with:

On-Page Optimization Tactics including:

  • Keyword research and analysis
  • Content Optimization Strategies
  • Internal linking
  • URL Structure

Off-Page Optimizations Tactics including:

  • Link building Strategies
  • Social Media channel integration - Blogging, Product Reviews, Contests & Infographics) 

Additional:

  • Google Analytics
  • Understanding of front-end web development - HTML/CSS
  • Word Press Setup and Maintenance
20082011

Owner/Manager

Fashion Forward Wardrobe Consulting

Utilizing my experience with online marketing, visual arts and operational management, I created a successful wardrobe consulting business from the ground up.

  • Designed, Built and Optimized website for business
  • Created and implemented Online Marketing Strategy
20072008

Operations Coordinator

EBSCO Publishing
  • Assisted the Operations Manager by communicating across various departments and managers to quickly assess the effects of changing circumstances within a growing medical device department.
  • Coordinated recruiting and hiring with the internal Human Resources department within the organization.
  • Created, streamlined and conducted new employee orientation for new Medical Writers.
  • Processed ideas quickly and independently to implement changes within the DynaMed department.
20052007

Corporarate Communications Coordinator

Momenta Pharmaceuticals
  • Managed relationships with media vendors (i.e. PR, editors, and journalists) ensuring Investor Relations collateral reflected the standard and mission of the company
  • Coordinated the annual report preparation, design and photography. 
  • Maintained the Investor Relation pages of the corporate website and proactively maintained the     Investor Relation events timetable. 
  • Coordinated events for Investor Relations and Research & Development departments.
20012005

Marketing Coordinator

Coldwell Banker Residential Brokerage
  • Planned and successfully coordinated in-house events and conferences
  • Development and assembly of print marketing collateral and Multimillion-dollar home listing presentation kits.
  • Timely commission processing
  • Managed and distributed accurate Real Estate transaction escrow funds
  • Facilitated and implemented office SOP resulting in an efficient and productive environment 
19992001

Account Manager

CCBN (Acquired by Thomson Reuters in 2004)
  • Effectual management of client accounts.
  • Responded in a timely manner to all client questions and concerns.
  • Maintained and updated HTML content for hosted websites
  • Learned and serviced new features as they were developed and released
  • Determined what actions were necessary to coordinate the activities required to solve the clients' issues, requests and concerns.
  • Generated upgrading/up-selling on features and products

Skills

Online Marketing
Social Media Marketing Interactive Marketing Corporate Communications Social Marketing Digital Media Web 2.0 Google Adwords Wordpress Twitter Blogging Online Advertising Digital Marketing E-commerce Online Sales Online Video Google Analytics Copywriting  
SMO
SEO
SEO Fundamentals & Best Practices: Design & Architecture Keyword Research Competitive Analysis SEO Copywriting On-Page Strategies Link Building SEO for Local Search Understanding of front-end web development - HTML / CSS WordPress Setup and Maintenance 

Certifications

20112012

Masters Certification - SEO - OMCP

New Horizons - Online Marketing Certified Professional