• Charlotte NC

Jocelyn Marrero

Marketing Professional


Offering over 10 years of experience in project management, relationship management and business development, I would like to further an already successful career by working for a company in a stimulating and challenging work environment. I am a dynamic and ambitious professional who is results orientated and committed to growing a business from within. I also possess the right attitude that will fit in to any existing highly skilled team and have the same passion and drive for every project I work on. 

Areas of Expertise

  • Strategic & Tactical Marketing
  • Innovation
  • New Product Launches
  • Multi-Media Advertising & Promotions
  • Market Research
  • Competitive Analysis
  • Creative Social Media
  • Merchandising
  • Sales

Work History

Work History

Marketing Director

Jan 2015 - Mar 2016
M.R.S. Group

Implement marketing strategies for small to mid-size business owners. Manage social media campaigns and day-to-day channel and account activities. Oversee creation of monthly client content calendars for various social channels. Monitor benchmarks for measuring the impact of social media programs. 

Marketing Manager, Duty Free

Sep 2008 - Sep 2011
Pernod Ricard Americas Travel Retail 

Developed strategic and tactical brand plans; Implemented marketing strategies, consumer and trade program development, policy compliance process coordination, warehouse logistics management, business analysis, reporting and field communication. 

  • Developed and implemented tactical/promotional activities and opportunities; managed marketing issues including packaging, positioning, advertising and merchandising. Ensured consistent promotional activities across all territories.
  • Launched Duty Free exclusive Absolut Flavors (Tropics, Watkins) resulting in additional portfolio distribution in markets and increased Absolut sales by 25% from previous year. Absolut brand recognized as best product launch at IAADFS trade show.
  • Oversaw all promotional material used in market for brand launches/sponsorships, including GWP’s (gift with purchase) in all US Duty Free shops. Worked with agency/vendor partners to ensure products were produced and delivered on-time and within budget.
  • Identified, researched and recommended process improvement for supply chain and print media displays, cutting costs by 40%.

Marketing and Communications Manager

Feb 2007 - Sep 2008
Pernod Ricard USA

Produced Special Events and Sponsorships for Luxury portfolio (Perrier Jouet, Chivas Regal, Martell Cognac, The Glenlivet).

  • Identified sponsorship opportunities with luxury brands and properties.
  • Negotiated, directed and executed multi-brand or single brand opportunities.
  • Increased case sales and distribution at properties by 20%, over 10K+ of sampling and obtained 10-50MM media impressions at each high level production, including, NFL Super Bowl Weekend, NBA All-Star Weekend, Oscars Award Night, Billboard Latin Conference & Music Awards, Ford Models Holiday Extravaganza and Black Enterprise/Pepsi Golf & Tennis Challenge.

Associate Brand Manager

Jan 2006 - Feb 2007
Pernod Ricard USA

Developed strategic marketing campaigns and initiatives for Chivas and Martell.

  • Planned and executed Consumer and Media Promotion Plans; managed 2MM consumer promo budget to develop Martell higher marks. Led PR and Marketing agency teams to develop and execute promotional plan that exceeded business objectives.
  • Managed the launch of Martell Extra in the US, including key market allocation, high profile launch activities targeting Asian influencers, and solidified media during Chinese New Year. 70% of US allocation presold to retailers 2 months prior to launch.
  • Conceptualized Multicultural Cause Related Marketing programs to drive brand and community awareness.

Marketing Coordinator

Oct 2001 - Jan 2006
Pernod Ricard USA
  • Marketing, promotion and advertising campaign development for Seagram’s Gin and Martell portfolio resulting in average 9% annual revenue growth in mature market each year. [national promotions included Seagram’s Gin Live tour / Martell - Rise Above]
  • Instrumental in the innovation of three line extensions - flavor analysis thru retail launch for Seagram’s Gin; supported with flavor specific advertising, PR programming and in-market sampling; driving an incremental $3MM in revenue within 2 years of launch.



MS Word, Powerpoint, Excel, Outlook, Adobe Photoshop, Illustrator, Indesign, Hootsuite Oracle Business Intelligence, APO Budget Optimizer, JD Edward Enterprise One, Nielsen




Monroe College

Computer Science



Junior League of Greenwich, CT

Oct 2015 - Present

Lead solicitor of Kids in Crisis community room renovation project. Obtained over $10K worth of donations from Greenwich, CT merchants. Garnered over two million local media impressions.

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