Joaquín De la Garza
- Madrid, Spain
- [email protected]
Promoted to Mercedes-Benz Buses Marketing and Product Planning Manager. Responsible of the Market Intelligence, Product Planning, and Publicity and Promotion Strategy of Mercedes-Benz Buses in Mexico. This means to establish and manage the strategy of gathering Market Intelligence information to determine the Market size, Share of market and Sales targets; coordinate the elaboration of market reports to Management. Manage the Product portfolio lifecycle; analysis of the Sales potential of the products and/or options that can be sold in México (volumes and prices); represent Mercedes-Benz Buses Mexico before Worldwide Market and Product Committees. Manage and coordinate the Promotion and Publicity activities and targets, like Fairs, Press, Publicity, Social media; Manage the Marketing budget.
Promoted to Mercedes-Benz Buses Regional After Sales Manager. Responsible of implementing and executing the strategy to sell $XX Mio USD of Cautive and All-Makes spare parts throughout 14 dealers and 3 direct customers. Negotiate Business plan (revenues and products) with Dealers of the North-Pacific region of Mexico. Assess the Total Cost of Ownership of direct customers and negotiate a spare parts proposal for transmission and filtration and Detroit-Diesel Reman Products.
Promoted to Freightliner Product Planning Specialist. Manage the Product strategy to ensure Sales targets were achieved. Represent Daimler Trucks Mexico before Mercedes-Benz and Freightliner Product Committees in Germany and in the United States, respectively. Lead the analysis of market acceptance of trucks with new technologies like, Natural gas, Euro V, etc. Develop Marketing material to be used by internal Sales area and by Dealer network. Publish product marketing materials in communication media (radio, magazines, news papers, gazettes).
Promoted to TBE Specialist. Track the performance of the Trucks, Buses and Vans Sales initiatives so as the AfterSales, and Human Resources ones, in the Total Business Excellence Program in order to provide a comprehensive and executive outlook to the Steering Committee and OpCom.
Implement de first FCPA (Compliance) Controls in the Accounts Payable, Accounts Receivable and Procurement departments; train the Sales People about the FCPA rules and the next steps to be made in order to comply
Administrate the construction and connection of the new terminals of the Wide area network (WAN) of 25 of the top 100 customers of the Uninet cloud: Walmart, Bodegas Alianza, Ferromex, among others.
Administrate the maintenance, service and associated costs of a fleet of 15 pick-up and delivery vehicles, ranging GVW from class 3 to class 8
Industrial Engineering with Specialization in Finance and Marketing
Thesis theme: Re-engineering of the Vehicle Emissions test Program in Mexico city, a statistical analysis
Basic (B2 Niveau)