Promoted to Mercedes-Benz Buses Marketing and Product Planning Manager. I am responsible of the Marketing and Product Planning Strategy of Mercedes-Benz Buses in Mexico. This means to establish and manage the Promotion and publicity targets, the Marketing budget, the monthly market data, to forecast the future market/sales/share of market, and to manage the Product portfolio lifecycle. Represent Mercedes-Benz Buses Mexico in Product Committees in Germany
- Increase the Brand presence in Target media (Magazines, Newspapers, etc) as well as Social media (Facebook +96k Likes, Youtube).
- Double non paid publicity
- Reduction of Marketing expenses by 15%; implementation a Zero Based Budget Methodology
- Coordinate the Sales and Market information for the implementation of worldwide projects in Mexico