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Work experience

Mercedes-Benz Buses Marketing and Product planning Manager

Oct 2012Present

Promoted to Mercedes-Benz Buses Marketing and Product Planning Manager. I am responsible of the Marketing and Product Planning Strategy of Mercedes-Benz Buses in Mexico.  This means to establish and manage the Promotion and publicity targets, the Marketing budget, the monthly market data,  to forecast the future market/sales/share of market, and to manage  the Product portfolio lifecycle. Represent Mercedes-Benz Buses Mexico in Product Committees in Germany

  • Increase the Brand presence in Target media (Magazines, Newspapers, etc) as well as Social media (Facebook +96k Likes, Youtube).
  • Double non paid publicity
  • Reduction of Marketing expenses by 15%; implementation a Zero Based Budget Methodology
  • Coordinate the Sales and Market information  for the implementation of worldwide projects in Mexico 

Mercedes-Benz Buses Regional After Sales Manager

Oct 2011Oct 2012

Promoted to Mercedes-Benz Buses Regional After Sales Manager. My task was to implement Mercedes-Benz buses's strategy to sell $XX Mio USD of Cautive and All-Makes spare parts throughout 14 dealers and 3 direct customers. Negotiate Business plan with Dealers of the North-Pacific region of Mexico. Assess the Total Cost of Ownership of direct customers and negotiate a spare parts proposal for transmission and filtration.

  • Increase Revenue by 10% by boosting the promotion of several lines
  • Decrease by 5% the Over the Counter lost sales on the Dealers by building a Stock level strategy

Freightliner Product Planning

Nov 2007Oct 2011

Promoted to Freightliner Product Planning Specialist. My job was to manage the Product strategy to ensure Sales targets were achieved. Represent Daimler Trucks México before Mercedes-Benz and Freightliner Product Committees in Germany and in the United States, respectively. Lead the analysis of market acceptance of trucks with new technologies like hybrids, natural gas, Euro V, etc. Develop Marketing material to be used by internal Sales area and by Dealer network. Publish product marketing materials in communication media (radio, magazines, news papers, gazettes).

  • Successfully lead Cascadia introduction to Mexican Market
  • Build the business case for Mercedes-Benz Actros and Axor trucks in México
  • Successfully lead the introduction of the EPA04 product portfolio

TBE Specialist

DaimlerChrysler Vehículos Comerciales México
Mar 2006Nov 2007

Track the performance of the Sales, AfterSales, and Human Resources, area in the Total Business Excellence  Program in order to provide a comprehensive and executive Outlook to the Steering Committee and OpCom.

Implement de first FCPA Controls in the Accounts Payable, Account Receivable and Procurement departments; train the Sales People about the FCPA rules and teh next steps to be made in order to comply

Project Administrator

Red Uno / Telmex
2005Mar 2006

Administrate the construction and connection of the new nods of the Wide area network of 25 of the top 100 cutomers of the Uninet cloud.

Fleet Management Coordinator

DPE Mayoristas

Administrate the maintenance, service and associated costs of a fleet of 15 pick-up and delivery vehicles, ranging GVW from  class 8 to  class 3 







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