Joaquin Gonzalez De Castejon

Joaquin Gonzalez De Castejon


Finance professional with experience in Financial Control, Activity Based Costing, Reporting, Treasury and Insurance functions. Previously worked in several positions at Internet companies.

Work History

Work History
Aug 2008 - Present

Control Analyst

Orangina Schweppes
Creates periodic reports of monthly and YTD Sales, P&L, Promotions, and Fixed Cost information and analyses for National Sales and General Management. Participates in the design, coordinates, and tracks delivery of monthly reports by Regional Controllers. Participates in the budgeting of Sales, P&L, Promotions, and Fixed Costs. Creates ad-hoc analyses for product launches, portfolio reviews, etc. • Optimised the monthly reporting creating an early flash report (numeric) and consolidating the two Sales and P&L reports. • Increased timeliness of National and Regional reports by designing and implementing a tracking system delivery dates.
Oct 2007 - Aug 2008

Horeca Controller for Northeast Sales Region

Created periodic reports covering the evolution of the main business variables for Regional and Central management. Prepared volume, price and fixed cost budgets for the Region and controlled deviations. Provided support for the monthly estimates of yearly results. • Optimised the budgeting process creating a new system for breaking down volume and price goals between provinces. • Improved management creating new reports with greater detail (Salesman/Distributor) than was previously available.
Jul 2005 - Oct 2007

Treasury and Insurance Controller

Managed the cash position and the collections and payments processes. Created monthly and quarterly reports covering treasury and financial expenses. Managed the loans to customers granted by a partner bank.. Analyzed and redesigned treasury and insurance processes. • Optimised the electronic payment authorisation process redesigning it and leading the approval and execution of the modifications. • Managed the transfer of the administration of loans to customers granted by partner banks to Financial Planning and Controlling redesigning the procedures and managing the process. • Reduced defaults on customer loans by 25% by implementing new control and foreclosure processes. • Reduced posting time for items related to customer loans by 80% leading the implementation of the process redesign.
Jan 2005 - Jul 2005

Activity Based Costing and Reporting Analyst

Took part in the creation, analysis, and delivery of the annual ABC cost model to Heineken International using Metify ABM. Gave support for creation and monthly and quarterly reporting to Headquarters with Hyperion. • Reduced calculation time for production costs by 70%. • Helped reduce the total process time for ABC cost model creation by 10% by automating the process and writing more than 80% of the manual. • Designed and executed the ABC Model result presentations to the different functional areas.
Feb 2002 - Jul 2002

Project Manager

New Media Publishing
Planned and managed web site design and content management system integration projects. Coordinated graphic designers and programmers. Managed client relations: specification design, project status updates and user training.
2000 - 2001


Baquía Internet S.A.
Wrote and published on-line reports tailored to on-line entrepreneurs and business managers interested in the Internet. The reports dealt with Internet use statistics and trends, business models, technologies and legal considerations.