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"Who we are cannot be separated from where we're from" - Malcolm Gladwell, Outliers: The Story of Success

I'm a direct & digital marketer with an extensive international hands-on experience having planned and executed hundreds of marketing activities over the years.

I'm passionate about email marketing (+8 years of hardcore results-driven email marketing experience) content marketing, SEO - search engine optimization, CRO - conversion rate optimization and the mechanics of creating a successful digital presence for B2B and B2C companies.

As a marketing trainer I have delivered training to event organizers, multi-national corporations and small businesses. 

Work History


Partner, Head of Marketing, Trainer

Markedu - Innovative Marketing Education

Responsible for all online / offline marketing activities and events in Europe and MEA. Delivering marketing related keynotes, workshops, webinars and in-company training.


Direct & Digital Marketing Consultant

Mediapost - Portugal

Helping customers to get the most from their direct and digital marketing activities (email marketing, online lead generation, lead nurturing, marketing automation and eCRM).


Account and Project Manager

Cabestan - Portugal

Provided support to customers and their teams using Cabestan email / multi-channel / eCRM solution. Analyzed customers key email performance indicators, identifying opportunities and delivering recommendations.


Marketing Communication Manager

Frotcom International

Responsible for all internal and external marketing communication activities (online and offline).


Email Marketing Consultant

MLCO ApS - Denmark

Adding value to clients from many countries in Europe and Middle East. (Email marketing program/campaign review (pre or post-launch). Email and landing page production, deployment and optimization).


Partner, Direct & Digital Marketing Manager

Markedu - Innovative Marketing Education

Responsible for all marketing activities including campaigns and promotion of webinars and other marketing events in Europe and Middle East.


Direct Marketing Manager | Marketing Manager Junior | Marketing Assistant

Verlag Dashöfer - Portugal

Held three positions in this company. Responsible for marketing, sales, product development and new product launch, coordinating an increasing number of direct marketing activities (email, direct mail, fax, telemarketing).

Education / Certifications


Google Analytics Individual Qualification



"João has two qualities I have found as an employer are extremely valuable when you're looking for new ideas and better results. They are knowledge and enthusiasm. He has an excellent grasp of marketing - which is quite rare; and I believe you will find his enthusiasm and commitment to results are priceless."

Drayton Bird - UK's most renowned direct marketing expert, best-selling author and copywriter

"... His collaboration was crucial to implement the Digital Marketing Club's strategy. He is the most talented person we've met in the direct marketing field. His knowledge allowed Sporting Club Portugal to implement with success a more relational approach with our members and supporters using email marketing."

João Lemos Diogo - Director de Marketing at Sporting Clube de Portugal


"... Joao is a rare breed in that he masters most of the disciplines involved in a modern marketing mix. From email marketing to social business. He is a true direct marketer. Moreover, he never stops learning, which, in my opinion, is a prerequisite for staying on top of your game. Fluent in English, Joao proved that he was indeed very capable of establishing lasting relationships with people from all over the world."

Michael Leander - Global Award Winning Speaker & Trainer


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Additional Information

As a marketing speaker, trainer, jury member and event organizer I have be involved in several events around the world including: the Email Marketing Masterclass in 7 countries (Portugal, Denmark, India, Poland, Romania, Croatia and Egypt), the Social Media Masterclass ( South Africa, Portugal, Bulgaria, Romania), the DDM Conference in Lisbon and the European Data-Driven Marketing Awards in Germany (2016). Organized, moderated and delivered more than 150 marketing related webinars (in English and Portuguese).