Marketing can drive customers in to the business, but sales are going to be what keeps them coming back and keeps putting money into the company.
Group CEO WideCells Group PLC
- London United Kingdom
- +351 919033171
- [email protected]
ENTREPRENEUR, LEADER AND DISRUPTOR OF THE STEM CELL BANKING INDUSTRY.
Over 8 years senior level experience in the stem cell banking market. Strong background in international business development. Currently Group CEO at WideCells Group PLC, the worldwide provider of stem cell services.
Worldwide provider of stem cell services.
Core business: insurance to cover the costs of stem cell therapy & expert second medical opinion, stem cells research and cell banking services for a wide range of human tissues and stem cell e-learning courses for HCP's and potential clients.
Management & Leadership Successes:
Private investor backed international stem cell bank.
Core business: providing stem cell banking services to protect family's from several devastating diseases.
Start-Up: brought in to define effective strategies and operating structures to launch and grow new stem cell banking services(dental pulp; adipose tissue; bone marrow) throughout Europe and Middle-East.
Identified & built agreements with local agents to launch the stem cell banking business in Portugal, Bulgaria, Dubai and Lebanon.
Complete accountability for establishing and managing marketing, sales, business development, positioning, communication, and corporate identity strategies to drive competitive growth of the cryopreservation Services. Managed team of 10 across marketing, product management, and finance. Reported directly to the CEO.
International healthcare co-branding company backed by angel investors.
Core Business: worldwide distribution of healthcare products.
Identified, built and launched the stem cell banking procurement business within the first 3 months of activity — negotiated favourable outsourcing partnership agreement with the newly formed laboratory in the UK, Precious Cells International, to process & store different types of stem cells. Spearheaded the design, development and launch of multiple product offerings. Championed Widepharma business model, established a partnership with Grupo Belmed in Portugal who generated sales of over 100K€ in the first year. Raised £250K to set up subsidiary companies in Brazil and Dubai.
One of Europe's top cord blood banks backed by private investors.
Core business: Providing cord blood banking services to protect family's from dozens of dangerous conditions.
Championed the KAM program and drove the implementation of the global CRM system, reported directly to the International Sales Manager and Business Unit Manager.
Built and managed key accounts with Hospitals and Clinics spread throughout Portugal. Worked together with a team of 5 sales representatives, one Marketing Assistant and one administrative. Recommended and led a market research program to identify new potential markets to implement the company.
Future Health Portugal S.A. (subsidiary in Portugal) generated 1.2€ million in annual sales and captured >20% local market position within 2 years.
Marketing; Finance; Economics; Business Administration;
Insurance broker certification and license. (6 month full-course)
Specialisation in the financing options available to fund new ventures. Finance, valuations, dilution and non-dilutive funding sources. Capital structure for new ventures, term sheets, negotiation, and the differences between early-stage versus later-stage financing.
Neurostrategy, neurolinguistics and neuroprogramming.
Definition of custom selling, level of motivation and buyer competences, negotiating styles, over and underselling
The environment, the client and sales.