Joanna Malecka

Joanna Malecka

Senior Affiliate Manager CEE

  • Berlin


            I have a strong working knowledge of the international online industry. As Online Manager I was responsible for driving sales through a range of performance marketing strategies and tactics.A s a person, I'm always happy to roll up my sleeves to get the job done. In working closely with my clients and with a project management team, I built series of innovative performance campaigns and products that respond to ever-changing marketplace. As the technology has evolved, I was able to adapt to the changing playing field.

Work History

Work History

Senior Affiliate Manager Central Eastern Europe

  • Affiliate marketing strategy execution
  • Data Analyses
  • Marketing automation
  • SEO, SEM, Social Media campaign planning
  • Lendico Private Network : managing and development
  • Team management
  • Market Benchmark analysis
  • Sales-driven optimization
  • Affiliate budget controlling

Vanquis Bank Limited

Sep 2013 - Aug 2014

Affiliate Sales Manager, London

  • Driving critical KPI's
  • Building strategic partnership
  • Negotiation
  • Complex online sales planning
  •  Evaluation of tactical growth opportunities
  • Accountable for affiliate channel costs
  • Cross channel synergy management
  • Competitor market monitoring AG / Axel Springer &PubliGroupe

Sep 2011 - Aug 2013

Key Account Manager Advertiser

  • Affiliate Client service
  • Management of Key Advertisers on International markets 
  • New business sales pitching
  • Campaigns optimization across online channels
  • Complex reporting
  •  Implementing team strategy
  •  Key contact for Telco CEE advertisers in CEE region
  • Advertisers Business development  on further markets


Apr 2011 - Sep 2011

Junior Account Manager

  • Content management
  • Copy writing
  • Social media
  • Interactive project support

Business Partner

Nov 2010 - Apr 2011

Marketing Specialist

  • Partnership marketing
  • Content management, copy writing
  • PR campaigns



Warsaw University

Sep 2005 - Oct 2009

BA of Archeology

BA studies at Warsaw University Archaeology faculty


Affiliate Campaigns portfolio



Affiliate marketing

Affiliate strategy ownership and execution


Financial Services

Startup development

Data analysis

Digital Strategy


Contact Info.