Joanna Malecka

Joanna Malecka

Senior Affiliate Manager CEE

  • Berlin

 Summary

            I have a strong working knowledge of the international online industry. As Online Manager I was responsible for driving sales through a range of performance marketing strategies and tactics.A s a person, I'm always happy to roll up my sleeves to get the job done. In working closely with my clients and with a project management team, I built series of innovative performance campaigns and products that respond to ever-changing marketplace. As the technology has evolved, I was able to adapt to the changing playing field.

Work History

Work History

Senior Affiliate Manager Central Eastern Europe

  • Affiliate marketing strategy execution
  • Data Analyses
  • Marketing automation
  • SEO, SEM, Social Media campaign planning
  • Lendico Private Network : managing and development
  • Team management
  • Market Benchmark analysis
  • Sales-driven optimization
  • Affiliate budget controlling
 

Vanquis Bank Limited

Sep 2013 - Aug 2014

Affiliate Sales Manager, London

 
  • Driving critical KPI's
  • Building strategic partnership
  • Negotiation
  • Complex online sales planning
  •  Evaluation of tactical growth opportunities
  • Accountable for affiliate channel costs
  • Cross channel synergy management
  • Competitor market monitoring

ZANOX.de AG / Axel Springer &PubliGroupe

Sep 2011 - Aug 2013

Key Account Manager Advertiser

  • Affiliate Client service
  • Management of Key Advertisers on International markets 
  • New business sales pitching
  • Campaigns optimization across online channels
  • Complex reporting
  •  Implementing team strategy
  •  Key contact for Telco CEE advertisers in CEE region
  • Advertisers Business development  on further markets

Przeagencja

Apr 2011 - Sep 2011

Junior Account Manager

  • Content management
  • Copy writing
  • Social media
  • Interactive project support

Business Partner

Nov 2010 - Apr 2011

Marketing Specialist

  • Partnership marketing
  • Content management, copy writing
  • PR campaigns

Education

Education

Warsaw University

Sep 2005 - Oct 2009

BA of Archeology

BA studies at Warsaw University Archaeology faculty

Portfolio

Affiliate Campaigns portfolio

Skills

Skills

Affiliate marketing

Affiliate strategy ownership and execution

E-commerce

Financial Services

Startup development

Data analysis

Digital Strategy

Management

Contact Info.