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WORK EXPERIENCE

08/2015Present
Experience Design Lead

MetLife

Working strategically in key roles on "big bet" UX projects across global service and marketing sides of MetLife's business. Global Center of Excellence at Metlife provides leadership and guidance to markets across the world.

  • Designing/documenting optimal user experiences for large-scale, responsive, transactional service sites.
  • Facilitating design thinking workshops as a participant and group leader.
  • Supervising & collaborating with UX vendors on key marketing initiatives.
  • Building components and working on team that creates/maintains MetLife's first Global UX Pattern Library (now into second evolution). Currently collaborating with Adobe XD product team on innovative approach for integrating XD into our design documentation process flow.
  • Served as Agile Product Owner for development team focused on strategic UX innovation.
  • Key player in successful launch of MetLife's latest brand-evolution U.S. (flagship) site
  • Key player in creation of MetLife's market-winning mobile sales app for Middle East and Latin America

Deliverables have included interface design, wireframes, prototypes, design thinking materials and outputs, interface elements and icons, design systems, user journeys.

06/201408/2015
Senior UX Designer

D2 | Team SIM

Worked on challenging UIs for complex, web-based applications. Heavy focus on re-branding of two products for the wider market through improved UI and visual presence.

Key Responsiblities
• Collaboration with instructional designers and product managers to achieve best solutions.
• Advocacy for user-centered design, out-of-the-box thinking and the importance of detail in making a great product.
• Prototyping. Delivering pixel-perfect mock-ups/visual specs for developers.
• Creation of visual assets (in Photoshop, Illustrator, etc.) 
• QA reviews and visual direction of development (or pivot design based on dev limitations).

What I Brought to the Job
• Self-managed, deadline-oriented problem solver who enjoys working on a variety of challenges simultaneously.
• Enjoy participating as an active member of the software development team, working with business, product, development, and QA.
• Current on latest conventions in the interface design and user experience communities.
• Adobe Creative Suite expert.
• Solid writer and visual communicator. Deep experience with marketing strategy, branding and art direction.
• Able to design for business drivers and key objectives, as well as usability.

11/201306/2014
Visual and UX Designer

FREELANCE / CONSULTANT

UI/UX and email marketing design. Projects included mobile app designs for Vetstreet/Antech, Ethicon and Sanofi.

01/201211/2013
Senior Digital Art Director

LEXISNEXIS - MARTINDALE-HUBBEL

Partnered with a copywriter to establish new creative department for LexisNexis Law Firm Marketing Solutions. Worked strategically with Acquisition and Retention Marketing Directors and Brand Managers to launch 20 campaigns within first 7 months, resulting in increased POS. Tactics include email, landing pages, direct mail, social media and microsites to target prospects and support existing customers. Redesigned campaigns for improved performance per A/B and Test-and-Roll results for open rates and click-throughs.

Key Achievements
• Elevated design, messaging and brand awareness over all prior years
• Creative services cost-savings of $300,000 over 2011, with greater POS (vs. use of multiple vendors)
• Design/UI/UX for Customer retention microsite - first of kind - to inform and engage existing customers 
• Art direction for 4 major videos
• Assumed design/production lead for retention email initiatives to save department $25,000 in development fees
• “Above *& Beyond” award for breakthrough creative and improved open rates/POS

19922013
EARLY CAREER

Digital Creative DIrector

  • Associate Digital Creative Director: FranklynHealthcom, Parsippany NJ
  • Partner, Creative Director: Siren Communications Inc., NYC, NJ 

Education

19821986
Skidmore College

B.S.

Major: Art/Writing

School of Visual Arts

Digital Design classes

2015
Noble Desktop

UX Prototyping & User Testing Certificate

Classes in HTML and Flash