Jo Lutz

Seasoned marketing professional

Work History

Work History
Jan 2008 - Jan 2015

VP of Marketing

Stryke Logistical Group

Respected leader of creative initiatives, campaigns and design teams. Personally conceptualized and orchestrated marketing campaigns that effectively reinforced and built brand images that appeal to the specific client target in the US and Foreign Military/Federal Governments. Oversaw all marketing and advertising functions, administered a $1.3M budget to include direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing. Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled client sales 60% above target. Strategized and executed senior leadership briefings, testing, enhancements and product modifications collaborated with engineering team and created targeted campaigns for global clients generating $2.6M in annual sales in, $2.8M in 2013 and $3.2M in 2014. Solicited and coordinated all contractors, vendors and additional outsourcing for the purpose of print media, production of supplemental materials and all elements needed to execute marketing plan. Expert in the technical, conceptual and content development of sales-driving collateral and product integration. Proven ability to drive record-high marketing campaign response rates and execute successful product launches for top tier clients. Additional skills: Product Positioning & Branding Print & Web Content Development Targeted Market Research Development of Training Materials Sales Collateral creation & execution Public & Media Relations New Product positioning Tradeshow Coordination and Management Event Coordination and detailed oversight Event Planning Packaging design and development

Jul 2007 - Nov 2007

Marketing Resource Coordinator

Sysco Food Services-Hampton Roads

Responsible for all creative development of menus as well as corresponding marketing materials for Sysco's top 100 customers. Member of the Business Review and Development Team, responsible for analyzing profitability as well as penetration opportunities as it related to sales. Supported senior management in all advertising and marketing efforts to help grow business relationships. Coordintated and executed market trend initiatives as they related to the training of the sales force. Created several customer driven marketing pieces that addressed the status of the current restaurant trends as well as tools that focused on business building and operations. Assisted with creation of materials as well as concept development for Sysco's annual Food show and customer appreciation events. Worked in conjunction with the culinary team in developing marketing materials that highlighted new ideas, concepts and trends in food. Represented the company at charity events such as the March of Dimes Star Chef event as well as a variety of local customer events. Increased sales on an average of 30-40% per customer through marketing initiatives and business strategies developed to meet their targets.

Feb 2006 - Jul 2007

Account Executive, Owner Communications

Marriott Vacation Club International
Orlando, FL Account Executive, Owner Communications Responsible for coordinating communications to owners of Marriott Vacation Club International property and Ritz Carlton Club Members Responsible for managing all components of the arrival collateral redesign for each resort in the MVCI network as well as procurement of vendors and coordinating fulfillment of orders Member of the Ritz Carlton Club communication team, responsible for creation and execution of communications to members of all current as well as proposed resorts Point of contact for General Managers and front office personnel for design and production of new and existing onsite collateral Created budgets to ensure that client's needs were met, proper collateral was created and assets were used effectively. Point of contact between Resort Management and Association Governance team members in execution of all Owner's Association communication brand and legal standards Entrusted to cover the duties of the Director of Owner Communications while out of the office. Assisted Editor in the concept, design, development and layout of Marriott's Shared Times Owner publication. Responsible for managing the update Interval International publication as well as website presence of all Marriott Vacation Club Resort Properties. Assisted Director of Owner Communications on the redesign of the Universal Point of Sale Kit for all Marriott Vacation Club Resorts. Responsible for the redesign, image and copy selection, and execution of Owner Confirmation Communication for all Marriott Vacation Club Resorts. Responsible for image selection and copy direction for the development of new collateral to guarantee client's expectations are exceeded Work closely with a variety of departments in Marriott's Global Community including Marriott International, The Ritz Carlton Hotel division, and Marriott's Asia Pacific division to fulfill needs for concept designs as well as the production of new joint venture collaterals. Proud participant of Marriott's Spirit to Serve charity and Children's Miracle Network.
Dec 2004 - Jan 2006

Senior Marketing Director

Lexington Homes Inc

Member of key team for community makeovers including ABC's National Extreme Makeover: Home Edition, ABC's Extreme Makeover: Kennel Edition and ABC's Extreme Makeover: Jessica's Playground. Oversaw market research to identify current customer trends, profiles, and developments Collected relevant information on all direct competition. Worked with VP of Sales to establish an effective advertising program suited to the company's customer base and predetermined budget. Attended educational seminars, visited competing builders, read industry periodicals, confered with consultants, stayed involved with National Association of Home Builders as well as state and local associations. Oversaw and trained marketing team in aspects of production and tracking effectiveness of collateral, as well as adhesion to standards of industry marketing and trend. Developed and oversaw Realtor and customer referral programs. Developed and supervised advertising and public relations programs to promote company brand. Developed custom products that appeal to the targeted market per project. Coordinated participation in Parade of Homes events and all other community activities. Design and implemention of all trade show and expo collaterals including promotional brochures, back wall displays, video media, giveaways, and all additional materials needed for events. Attend Sales staff meetings and events to track and monitor effectiveness of existing advertising and marketing concepts. Solicit and coordinate all contractors, vendors and additional outsourcing for the purpose of print media, production of supplemental materials and all elements needed to execute marketing plan. Managed all development of marketing collateral and presentation of advertising and visual communication media.

Mar 2001 - Jun 2003

Director of Marketing

Realty Consultants

 Responsible for all marketing and advertising relating to company promotion, new home sales, resale, departmental and personal agent collateral. Creation of all new home site material including budget structure, logo design and branding, brochures, site signs, publication advertising, floor plans and elevations Designed collateral for over 20 new home communities in conjunction with eight other builders based on budget and sales goals. Responsible for all personal agent marketing including newspaper and magazine ad creation and implementation, web production, direct mailer, as well as various other collateral pieces such as e-blasts and newsletters. Training of staff and agents on the use of various computer programs from basic operations to advanced use as well as personal training on web based realtor solutions such as HRMLS.com Main point of contact between the company and various industry publications including The Virginian Pilot, Harmon Homes, The Daily Press, Home Hunter as well as Builder Association publications. Responsible for creation and ordering of all signage, print collateral, and promotional pieces. Personally responsible for computer maintenance and troubleshooting including e-mail and internet connectivity programs, network failure and auditing, as well as general technical support to all staff and sales agents. Responsible for any and all tasks delegated by New Home Sale Director as well as Managing Broker. Received superior review and bonus based on accomplishments in relation to position and overall productivity level

Education

Education
2013 - Present

B.Sc

Liberty University
2003 - 2006

University of South Florida Tampa
1998 - 1999

Bemont Abbey College