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An MBA qualified Marketer, with an urge to find out ways into Guerrilla Marketing and bears unique & exceptional sales team training+exciting skills. Good at Brand Building, planning ATL and BTL promotions, ability to coordinate and lead multi-agency teams for Brand launches and promotional campaigns, developing and executing Trade promotions, modifying global Brand promotion campaigns according to regional needs, devising pricing strategies, Identifying gaps in market and turning them into opportunities through analysis of consumer and customer insights, setting monthly and annual regional and national sales targets and devising strategies to excite sales team and provide them with tools in order to help them achieve their targets, finding out loop holes by critical analysis of expenses, and minimize these in order to increase profitability.

Work experience

Jan 2010Present

Brand Manager

SEARLE Pakistan Ltd
Looking after Nestle Nutrition Brands: "ISOCAL", "Resource Beneprotein (A complete protein Diet)", "Boost Glucose Control", "Novasource Renal", "Peptamen (Peptide Deit)".
Aug 2008Dec 2009

Assistant Brand Manager

Mead Johnson Nutritionals
Looked after 2 main consumer Brands of Mead Johnson Nutrition "Enfagrow A+" & "Enfakid A+". Marketing the brands through promotional mix, Brand Development, Consumer promotions, Trade and Medical promotions; coordinating with sales teams countrywide.


Provide B2B services to businesses all over the world, in order to facilitate global trade.
May 2007Aug 2007


Worked as an intern. Organized a mega event in order to educate local doctors about the latest research on Allergy Management. An international Speaker Prof. Wang De Yun (Singapore) has been invited to share his research work regarding allergies, with our doctors. Worked on marketing plan 2008 for two products " Telfast" & "Profenid". Attended casual and quarterly meetings of sales and marketing departments.




Shaheed Zulfikar Ali Bhutto Institute of Science and Technology