UNIVERSITY OF CALIFORNIA, IRVINE
MARKETING & OPERATIONS MANAGEMENT
Nicole is a visionary. For over 15 years, she has successfully “connected the dots”, identified market sweet spots and captured profit in diverse markets. Rigorous environments requiring attention to detail and prompt analytical decision-making are where she thrives.
In '99, Nicole began her career in construction management, having earned a Civil Engineering degree from UC Berkeley. As the "dot com" market began its decline, recognizing a shift from private commercial to public healthcare, she helped Contractors capture and manage projects spanning from $100M to $2.8B. She mastered bringing schematic ideas of complex hospitals to life, negotiating contracts, developing and managing schedules, budgets and directing diverse, cross-functional teams. She gained in-depth knowledge of medical devices and their competitive landscape. In ‘06, after receiving a prestigious award from the Project Management Institute for completing a complex, state-of-the-art hospital 60-days ahead of schedule, Nicole decided to strengthen her business acumen & pursue her MBA.
As the construction industry slumped further, in ’08, Nicole shifted focus and leveraged her skills at Fortune companies, Sony and Philips. At Sony, she identified the use of their lasers as a competitive advantage in the medical diagnostic device market, and authored Sony Biotechnology’s business plan. This earned her a promotion to SonyStyle direct sales where she increased TV sales seven-fold via targeted social media campaigns, initiated MAP pricing, and improved their supply chain using a weekly CPFR model. At Philips, she increased sales with global distributors, achieved 120% ROI on promotions, and grew SKU count in retailers by 20%. When Philips exited the industry, Nicole joined Johnson Electric, and starting from zero, established and managed $169M contracts with companies, such as Sony, Philips, Siemens, Abbott & CareFusion.
Today, she enjoys helping small ventures expand their reach.
MARKETING & OPERATIONS MANAGEMENT
Helping businesses strategically expand their reach.
Providing B2B expertise in:
Change Management ♦ Project Management ♦ Branding ♦ Upstream Marketing ♦ Digital Media Marketing ♦ Financial Modeling
KEY ACCOUNT MANAGER/PROJECT MANAGER,
Developed and executed B2B business development strategies to successfully penetrate the consumer goods and medical device industries in North America; Both were new vertical markets for this 55-yr old automation manufacturer. Successfully captured $169M product development manufacturing contracts with renowned consumer goods companies, such as Sony and Microsoft, and medical device companies, such as Stryker, Philips, Siemens, CareFusion, and Abbott.
SR. ACCOUNT MANAGER-NATIONAL ACCOUNTS, SAN DIEGO, CA
Managed multi-million dollar sales of health & wellness goods & electronics to National Retailers and Global Distributors. Successfully selected product lineups for each account for best inventory turns and sell-through based on each Account customer clientele. Used syndicated data and market research to support strategy. Increased distribution to online businesses.
DIRECT BUSINESS MANAGER, SAN DIEGO, CA
Authored and implemented the vertical businesses plan to enter medical equipment market. Reported directly to CEO and CFO. Managed product development, sales & promotional marketing for Sony medical diagnostic equipment. Speculated and assisted in acquisition of iCyt, a flow cytometer manufacturer. Results led to the creation of Sony Biotechnology.
strategic growth; determining new market opportunities; evaluating markets; evaluating companies for acquisitions or partnerships