Nicole is a visionary. For over 15 years, she has successfully “connected the dots”, identified market sweet spots and captured profit in diverse markets. Rigorous environments requiring attention to detail and prompt analytical decision-making are where she thrives.

In '99, Nicole began her career in construction management, having earned a Civil Engineering degree from UC Berkeley. As the "dot com" market began its decline, recognizing a shift from private commercial to public healthcare, she helped Contractors capture and manage projects spanning from $100M to $2.8B. She mastered bringing schematic ideas of complex hospitals to life, negotiating contracts, developing and managing schedules, budgets and directing diverse, cross-functional teams. She gained in-depth knowledge of medical devices and their competitive landscape. In ‘06, after receiving a prestigious award from the Project Management Institute for completing a complex, state-of-the-art hospital 60-days ahead of schedule, Nicole decided to strengthen her business acumen & pursue her MBA.

As the construction industry slumped further, in ’08, Nicole shifted focus and leveraged her skills at Fortune companies, Sony and Philips. At Sony, she identified the use of their lasers as a competitive advantage in the medical diagnostic device market, and authored Sony Biotechnology’s business plan. This earned her a promotion to SonyStyle direct sales where she increased TV sales seven-fold via targeted social media campaigns, initiated MAP pricing, and improved their supply chain using a weekly CPFR model. At Philips, she increased sales with global distributors, achieved 120% ROI on promotions, and grew SKU count in retailers by 20%. When Philips exited the industry, Nicole joined Johnson Electric, and starting from zero, established and managed $169M contracts with companies, such as Sony, Philips, Siemens, Abbott & CareFusion.

Today, she enjoys helping small ventures expand their reach.


Sep 2006 - Jun 2008




Aug 1994 - Dec 1999




Work experience

Work experience
2014 - Present

Owner Principal

Optimum Strategy Consulting

Helping businesses strategically expand their reach.

Providing B2B expertise in:
Change Management ♦ Project Management ♦ Branding ♦ Upstream Marketing ♦ Digital Media Marketing ♦ Financial Modeling

2012 - 2014

Project Manager



Developed and executed B2B business development strategies to successfully penetrate the consumer goods and medical device industries in North America; Both were new vertical markets for this 55-yr old automation manufacturer. Successfully captured $169M product development manufacturing contracts with renowned consumer goods companies, such as Sony and Microsoft, and medical device companies, such as Stryker, Philips, Siemens, CareFusion, and Abbott.

  • Managed product development projects from concept to market launch.
  • Presented value proposition to key decisonmakers at Fortune companies.
  • Managed cross-functional project teams.
  • Defined competitive landscape and determined target customers to for effective market penetration.
  • Provided forecasting expertise for annual projected sales revenues.
2010 - 2012

Sr. Account Manager-National Accounts, Philips



Managed multi-million dollar sales of health & wellness goods & electronics to National Retailers and Global Distributors. Successfully selected product lineups for each account for best inventory turns and sell-through based on each Account customer clientele. Used syndicated data and market research to support strategy. Increased distribution to online businesses.

  • Developed and maintained trade marketing budgets which maximized sell-through and maintained profit margin.
  • Forecasted annual Account sales revenues with 95% accuracy.
  • Worked directly with Category Management and Creative Services to generate in-store and online (.com) marketing campaigns, POP and signage to drive sales.
  • Delivered excess of 120% on promotional ROI on Sonicare and Norelco sales.
  • Developed channel distribution strategies to avoid profit margin erosion and price wars.
  • Managed cross-functional project teams.
2008 - 2010

Business Manager, Sony



Authored and implemented the vertical businesses plan to enter medical equipment market. Reported directly to CEO and CFO. Managed product development, sales & promotional marketing for Sony medical diagnostic equipment. Speculated and assisted in acquisition of iCyt, a flow cytometer manufacturer. Results led to the creation of Sony Biotechnology.

  • Performed upstream and downstream industry research to plan and execute medical market penetration.
  • Managed product development from concept to production and FDA compliance.
  • Directed Product Engineers & cross-functional project teams.
  • Determined and reported key performance operations indicators/metrics for C-Level Management.
  • Collected voice-of-customers from diagnostic equipment from diagnostic equipment users.
2000 - 2007

Healthcare Project Management

  • Managed several state-of-art hospital construction projects, values spanning from $100M to $2.8B.
  • Awarded prestigious 2006 National Project of the Year Award for completing Hoag Hospital, in Newport Beach, CA, 60 days ahead of schedule.
  • Procured, installed and commissioned over $50M of medical devices and equipment for inpatient towers, emergency rooms, and outpatient treatment & imaging.
  • Developed and maintained project schedules & determined resource demands.
  • Managed project cost controls benchmarking and financial reporting.
  • Directed large, diverse cross-functional teams, providing vision & strategic planning expertise.
  • Assisted in new project proposal development process and strategic project planning.



Project Management

leading cross-functional teams, determining project schedules, determining project budgets, determining project scopes

Corporate Development

strategic growth; determining new market opportunities; evaluating markets; evaluating companies for acquisitions or partnerships


product marketing; upstream marketing; downstream marketing; branding; managing new product launches

Business Development

speculating markets; product positioning; determining competitive advantages

Product Development

managing R&D; change management; determining value propositions; determining opportunity sizes; strategic market research analysis