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  • International aid & development
  • Classical and modern electronic music, great Scottish bagpipes
  • Art and antiques
  • Rugby, mid-distance and Marathon running
  • Photovoltaic Energy


  • Senior international executive with 24 years management experience in Strategic Planning, Marketing & Sales, Operational Management & Business Development.
  • Experience in the international finance, telecommunications, non-for-profit and consultancy industries.
  • Worked and lived in the USA, Latin America and Europe, speaking three languages fluently.
  • Strategic and visionary thinker, business minded with creativity and excellent analytical skills.
  • Diplomatic, autonomous, hands-on can-do attitude, fun, action and results driven.

Work experience

Vice-President Planning & Organisation

  • Head of Project Office for the integration of Equant’s ‘Network’ and ‘Integration Services’ Divisions in EUMA covering all functions, 35 countries and 1,500 staff
  • Managed the global Marketing, Sales and Strategy teams before, during and after a multi $Billion mergerwith total staff of 14,000

Director Marketing and Sales

European Institute for Industrial Leadership
  • Development of two year Marketing plans to grow member and customer base by 400% in 2 years
  • Account management and sales to multinationals and European Institutions


Management Centre Europe
  • Develop and deliver in-house and company specific workshops (Philips, InBev, T-Mobile, Springer…) for senior and middle managers in B2B & B2C marketing, project/process management and soft skills

Self employed

Independant Consultant
  • Strategic Planning and fundraising activities for several international NGOs
  • International political advisor to an MEP, candidate for the post of UN Secretary General in 2007
  • Business & Marketing Plans for Belgian start-up working with India, with €100k turnover in first year

Vice-President Strategic Planning & Business Development

  • Managed team of Internal Consultants in charge of identifying projects, leading to the implementation of strategies aimed at building growth and reducing costs
  • Managed Business Development roadmaps, supervising specialist teams across the worldon a matrix basis, identifying new channels to market and new products and services
  • Defined Best Practices across all functions for CEO and implemented key projects worldwide
  • Developed growth strategies and Marketing Plans for Brazil, UK, USA, and Russia, directly responsible for teamof 5 and managing regional/local teams
  • Formulated $600M strategy for Asia-Pacific including China, India, Japan & Pan-Regional JV
  • Elaborated Three Year Business Plans and initiated Marketing and Communications Plans, evolving the company from $1,3B to $3B in four years

Vice-President Business Planning & Process Development


·Created Three Year Business Plans for Equant taking company from $350M to $1,3B in 3 years

·Developed and implemented group-wide Risk Management programme across all functions

·Designed Equant’s global account management programme, representing 30% of total sales

·Implemented a process re-engineering programme across the company, leading team of 15

·Managed Equant’s global Y2K programme with $20M budget

·Assisted COO in preparation for the Initial Public Offering (IPO)


Director of Marketing and Business Development

FNA s.c.(financial network association)
  • Responsible for product development process, leading to definition and roll out of products and services to 12 countries with $12M turnover
  • Established the strategy, prepared functional specifications, obtained approvals and funding, and implemented the Service Development programme
  • Developed and managed all elements of the Marketing Mix

International Marketing Manager, Global Marketing and Partnerships

  • Strategic & operational marketing of FNA within France Telecom, managing multi-disciplinary team of 10
  • Developed and roll-out new services throughout the international sales arm of France telecom
  • Mentor for a potential FNA member from the Middle East
  • Created the Global Key Account Management programme, creating new organisation with 60 staff

Manager, International Capital Markets

Lloyds Bank International Ltd.
  • Debt conversions and buying, selling, borrowing and lending of $1,500M assets
  • Traded and sold $180M of cross-border assets on secondary market

Sub-Manager, Trade Finance

Lloyds Bank International Ltd
  • Export/import business plans for multinationals in Brazil and abroad

International Trainee

Lloyds Bank International
  • Worked in the UK, France and Brazil


1989Dec 1990


Amercian Graduate School of International Management
Sep 1981Jul 1984

BA (Hons.)

University of York