Commercial Manager. IPSA.2004 – 2006
Developed the printing and direct marketing business in international markets, focused in opening new branches in Andean region.
·Researched the market targets, size and business opportunities.
·Developed and implement a business plan to introduce digital printing in the product portfolio.
·Defined the new business model, looking for increasing the Ebitda index
·Obtained the highest market share, reaching 70% newsprint and magazines segment, and 30% in preprint segment, reaching sales revenue of $ 24.000 million.
Commercial Printing sales Manager2000 – 2004
Leaded the research and development of the commercial printing business.
·Defined the market segments identifying the core of potential customers.
·Established the commercial structure and hired the sales and support team
·Defined the business model
·Performed revenue over the sales plan every year, reaching sales en 2004 of $ 12.000 million.