Printing tool Download PDF


Bs in Business Administration with Ms in Marketing. Expert in search and development of new business local and regional, in strategic and marketing planning, and in sales and marketing activities. Successful experience leading sales and marketing teams. Recognized as a team player, results and customer oriented person, with strategic vision, strong analytical and communication skills, confident and full of commitment.

Work experience

Buiness Manager

Directo Marketing Services

Business Manager. 2006 - present.

Consulting firm in Advertising, CRM and direct marketing, including BTL activities to reach target segments, close customers to brands, and coaching training for high performance teams.

Developed the commercial activities with the prospects and clients portfolio.

Designed the services offering, quotaions and defined prices.

Leaded the commercial team.

Mar 2000Jul 2006

Commercial Manager

Casa Editorial El Tiempo

Commercial Manager. IPSA.2004 – 2006

Developed the printing and direct marketing business in international markets, focused in opening new branches in Andean region.

·Researched the market targets, size and business opportunities.

·Developed and implement a business plan to introduce digital printing in the product portfolio.

·Defined the new business model, looking for increasing the Ebitda index

·Obtained the highest market share, reaching 70% newsprint and magazines segment, and 30% in preprint segment, reaching sales revenue of $ 24.000 million.

Commercial Printing sales Manager2000 – 2004

Leaded the research and development of the commercial printing business.

·Defined the market segments identifying the core of potential customers.

·Established the commercial structure and hired the sales and support team

·Defined the business model

·Performed revenue over the sales plan every year, reaching sales en 2004 of $ 12.000 million.

Aug 1996Oct 1999

Sales Manager

Alfan Empaques Flexibles

Sales Manager

Responsible for attending accounts of Food and beverage, agrochemical and personal care industries. Leader of marketing projects and developments in packaging solutions.

·Increased revenue over 40% in sales, and increased participation in customers procurement operations.

·Leaded new product developments, and gained new customers of agrochemical industry.

May 1995Jul 1996

Commercial Manager

Comercial Patrimonio

Commercial Manager

Responsible for business development, especially in new product lines to launch and sell in market segments, using the bartering system.

·Developed the product portfolio introducing the plastics raw materials line for the converting and printing industries.

·Boosted sales revenue over 30% more than planned in the second year.


Jun 2001Nov 2002

Ms Marketing