Directo Marketing Services
Business Manager. 2006 - present.
Consulting firm in Advertising, CRM and direct marketing, including BTL activities to reach target segments, close customers to brands, and coaching training for high performance teams.
Developed the commercial activities with the prospects and clients portfolio.
Designed the services offering, quotaions and defined prices.
Leaded the commercial team.
Mar 2000 - Jul 2006
Commercial Manager. IPSA.2004 – 2006
Developed the printing and direct marketing business in international markets, focused in opening new branches in Andean region.
·Researched the market targets, size and business opportunities.
·Developed and implement a business plan to introduce digital printing in the product portfolio.
·Defined the new business model, looking for increasing the Ebitda index
·Obtained the highest market share, reaching 70% newsprint and magazines segment, and 30% in preprint segment, reaching sales revenue of $ 24.000 million.
Commercial Printing sales Manager2000 – 2004
Leaded the research and development of the commercial printing business.
·Defined the market segments identifying the core of potential customers.
·Established the commercial structure and hired the sales and support team
·Defined the business model
·Performed revenue over the sales plan every year, reaching sales en 2004 of $ 12.000 million.
Aug 1996 - Oct 1999
Responsible for attending accounts of Food and beverage, agrochemical and personal care industries. Leader of marketing projects and developments in packaging solutions.
·Increased revenue over 40% in sales, and increased participation in customers procurement operations.
·Leaded new product developments, and gained new customers of agrochemical industry.
May 1995 - Jul 1996
Responsible for business development, especially in new product lines to launch and sell in market segments, using the bartering system.
·Developed the product portfolio introducing the plastics raw materials line for the converting and printing industries.
·Boosted sales revenue over 30% more than planned in the second year.