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Sales & Marketing Strategist, Leader, Closer

Experience:

Mar 2014April 2017

Director, Global Sales, Multi-Unit

Starwood Hotels & Resorts Worldwide
  • Responsible for strategic account management of twenty key accounts and new business development producing over $20MIL in revenue annually. 
  • Prospect within territory to develop new accounts and increase market share for over 1,200 Starwood branded properties worldwide, through direct sales calls, entertainment, trade show attendance and industry events.

  • Hotel product expert with vast knowledge of competitive landscape across multiple destinations worldwide.  

  • Cultivate relationships at each level of customers's organization with focus on C-suite to understand business engagement and ensure positive results. 

  • Oversee the development, implementation, and ongoing evaluation of sales strategy  to increase lead volume and closing ratio company wide. 

  • Create strategic plans (SMART PLAN) focusing on client's buying behavior to align this with business vision and strategy with regard to barriers and opportunities. 

  • Maintain communication through quarterly strategic account reviews to understand brand performance and remain on top of current industry trends. 
  • Conceptualize, develop and execute VIP customer events end to end. 
  • Create and deliver presentations clearly articulating goals and expectations for Starwood Hotels.  
Jul 2010Mar 2014

Associate Director of Sales, Multi-Unit 

Walt Disney World Swan & Dolphin Resort
  • Responsible for management of territory including TX, CO and HelmsBriscoe as vertical segment. Additionally, recruiting, hiring, training, motivating and supporting a team of six direct reports.
  • Created competitive and collaborative culture encouraging team to develop, solicit, pursue and close new business opportunities. 
  • Conduct performance reviews, coach and counsel and assisted all direct reports in closing business and overcoming objections.
  • Develop team's annual marketing budget, sales and marketing plan and presented to executive leadership and ownership group.
  • Increased team's performance from 70% to 102% to goal over two years. 
  • Analyze historical data and current market trends to leverage increased revenues.
  • Manage sales process end to end including but not limited to site inspections, customer entertainment, organizing FAM trips, contract negotiation and closing.
Sep 2008Jul 2010

Sr. Sales Manager

Hilton located in the Walt Disney World Resort
  • Manage territory consisting of TX, KY, TN, VA, MD, DC and HelmsBriscoe as a vertical segment to produce $4-$5 million in group room revenue annually.
  • Grew HelmsBriscoe market share for hotel from $1 million  to over $3 million in two year period
  • Management and knowledge of the hotel’s sales process to include lead generation, negotiation and closing techniques
  • Create brand awareness with customers through use of targeted marketing initiatives, social media, travel and customer events.
  • Responsible for determining and documenting strengths and weaknesses from competitors (SWOT Analysis) to develop and increase market share within my designated Markets
May 2007Sep 2008

Sr. Sales Manager

Doubletree Hotel Houston Downtown
  • Managed all lead inquiries,  prospecting, qualifying potential leads, soliciting viable leads, preparing & presenting written proposals/contracts and oral presentations
  • Conduct customer site inspections to showcase property and move to close the customer's business.
  • Developed new relationships through attending trade shows in North America.
  • Qualified and prospected for new business opportunities in the assigned market segments
  • Developed relationships with internal and external customers, increased account portfolio by 100% prior to receiving a promotion.
  • Own sales cycle from customer inception through closing contract and event execution. 
Jul 2005May 2007

Sales Executive

Hilton Direct
  • Manage National Sales leads, develop relationships with internal and external customers, generate new accounts, and coordinate the introduction of the client needs at a hotel level.
  • Develop techniques to create brand awareness and all company directed promotional activities within Hilton Worldwide
  • Participate in the pilot and launch of e-Events global sales system allowing national sales representatives to book groups of 10-250 rooms from a central location at over 2,000 participating hotels

Accomplishments:

  • Starwood Hotels Top Performer 2011, 2012, 2014 & 2016. 120%+ to quota.
  • HelmsBriscoe Major Brand Partner of the Year Award 2010.

  • HelmsBriscoe FL Team Partner of the Year 2011.

  • Starwood TeamHot Millionaire Club 2013, Elite Seller 2012, Starwood top producer 2011, Starwood top producer 2014.
  • Hilton Chairman’s Award, seven time recipient. (top 10% of sales force, quarterly)
  • Hilton President’s Award, five time recipient(top 20% of sales force, quarterly)
  • Hilton Circle of Excellence Award Recipient 2007 & 2009  (top 10% of sales force, annually)

Education:

Sep. 2003May 2005

Business Administration

Texas Tech University

Collegiate athlete - golf

Sep. 2001May 2003

General Studies

San Jacinto College North

Scholarship athlete - golf