Jake Medlen

• Responsible for strategic account management of twenty key accounts and new business development producing over $20MIL in revenue annually. 

• Develop, solicit and increase market share for over 1,200 Starwood branded properties worldwide, through direct sales calls, entertainment, trade show attendance and industry events.

• Hotel product expert with vast knowledge of competitive landscape across multiple destinations worldwide.  

• Cultivate relationships at each level of customers's organization with focus on C-suite to understand business engagement and ensure positive results. 

• Oversee the development, implementation, and ongoing evaluation of sales strategy  to increase lead volume and closing ratio company wide. 

• Create strategic plans (SMART PLAN) focusing on client's buying behavior to align this with business vision and strategy with regard to barriers and opportunities. 

• Maintain communication with key accounts to understand brand performance and remain on top of current industry trends. 

• Conceptualize, develop and execute VIP customer events end to end. 

• Deliver effective presentations written and orally clearly articulating goals and expectations for Starwood Hotels.  

• Responsible for management of territory including TX, CO and HelmsBriscoe as vertical segment. Additionally, recruiting, hiring, training, motivating and supporting a team of six direct reports.
• Created competitive and collaborative culture encouraging team to develop, solicit, pursue and close new business opportunities. 

• Conduct performance reviews, coach and counsel and assisted all direct reports in closing business and overcoming objections.

• Develop team's annual marketing budget, sales and marketing plan and presented to executive leadership and ownership group.

• Increased team's performance from 70% to 102% to goal over two years. 

• Analyze historical data and current market trends to leverage increased revenues.

• Manage sales process end to end including but not limited to site inspections, customer entertainment, organizing FAM trips, contract negotiation and closing.

• Manage territory consisting of TX, KY, TN, VA, MD, DC and HelmsBriscoe as a vertical segment to produce $4-$5 million in group room revenue annually.

• Grew HelmsBriscoe market share for hotel from $1 million  to over $3 million in two year period. 

• Management and knowledge of the hotel’s sales process to include lead generation, negotiation and closing techniques

• Create brand awareness with customers through use of targeted marketing initiatives, social media, travel and customer events.

• Responsible for determining and documenting strengths and weaknesses from competitors (SWOT Analysis) to develop and increase market share within my designated Markets

• Manage National Sales leads, develop relationships with internal and external customers, generate new accounts, and coordinate the introduction of the client needs at a hotel level.
• Develop techniques to create brand awareness and all company directed promotional activities within Hilton Worldwide

• Participate in the pilot and launch of e-Events global sales system allowing national sales representatives to book groups of 10-250 rooms from a central location at over 2,000 participating hotels

Collegiate athlete - golf

Scholarship athlete - golf