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Experience:

Mar 2014Present

Director, Global Sales

Starwood Hotels & Resorts Worldwide
  • Increased revenue by 12% year over year since 2014.
  • Developed 100 key corporate, association and 3rd Party accounts which generate $20 million dollars annually in group and business travel segments.
  • Increased new business development revenue in group and transient segments by 15% annually since 2014. 
  • Strategy development/account plans (SMART PLAN) to penetrate key accounts and increase market share with corporate business travel, group meetings and incentives.
  • Account penetration with focus on entertaining key account contacts and developing strategic relationships with decisions makers. 
  • Primary customer liaison to hotels providing all pertinent information necessary to close business. 
  • Analyze and communicate market place trends to hotel and brand communities to execute against strategic account plans for each key account.
  • Effectively articulate value propositions for each brand and points of differentiation, to educate key account contacts on new products and move share.
  • Starwood contract champion, assist global sales directors with conflict resolution and disputes as they arise during contract negotiations with hotels.
Jul 2010Mar 2014

Account Director/Associate Director of Sales

Walt Disney World Swan & Dolphin Resort 
  • Recruit, train and motivate team of sales professionals, under my supervision this team grew revenue 18% in two years.
  • Conduct performance reviews, coach and counsel, assist associates in overcoming obstacles to close business.
  • Responsible for $25 Million in group room and food & beverage revenue. 
  • Develop annual budget and deliver strategic sales & marketing plans to executive leadership and ownership group.
  • Analyze and leverage historical data, current market trends and customer feedback to increase hotel revenues and exceed sales targets.
  • Manage hotel’s sales process to include RFP response, proposals, customer entertainment, organizing FAM trips, new business development, contract negotiation and closing.
  • Manage territory which included HelmsBriscoe vertical and South/Central US as geographical territory.
  • Formed strategic alliances with operations team to execute flawlessly and deliver unmatched value to customers saving them time and financial resources.
Sep 2008Jul 2010

Sr. Sales Manager

Hilton located in the Walt Disney World Resort
  • Grew HelmsBriscoe market share for hotel from $1 million  to over $3 million annually in two years. 
  • Management and knowledge of the hotel’s sales process to include lead generation, negotiation and closing techniques
  • Assisted in the development and execution of strategic sales and marketing plans to maximize profitability, with focus on exceeding hotel budget. 
  • Create brand awareness with customers through use of targeted marketing initiatives, social media, travel and customer events.
  • Responsible for determining and documenting strengths and weaknesses from competitors (SWOT Analysis) to develop and increase market share within my designated Markets
May 2007Sep 2008

Sr. Sales Manager

Doubletree Hotel Houston Downtown
  • Managed all lead inquiries,  prospecting, qualifying potential leads, soliciting viable leads, preparing & presenting written proposals/contracts and oral presentations
  • Facilitated customer on property visits and offsite visits via outside sales calls. Developed new relationships through attending trade shows in North America.
  • Qualified and prospected for new business opportunities in the assigned market segments
  • Developed relationships with internal and external customers, increased account portfolio by 100% prior to being promoted.
  • Own sales cycle from customer inception through closing contract and event execution. 
Jul 2005May 2007

Sales Executive

Hilton Direct
  • Manage National Sales leads, develop relationships with internal and external customers, generate new accounts, and coordinate the introduction of the client needs at a hotel level.
  • Develop techniques to create brand awareness and all company directed promotional activities within Hilton Worldwide
  • Participate in the beta test and launch of e-Events global sales system allowing national sales representatives to book groups of 10-250 rooms from a central location at over 2,000 participating hotels

Accomplishments:

  • Starwood Hotels Top Performer 2011, 2012, 2014 & 2016. 120%+ to quota.
  • HelmsBriscoe Major Brand's Partner of the Year Award 2010. HelmsBriscoe FL Team Partner of the Year 2011.

  • Starwood TeamHot Millionaire Club 2013, Elite Seller 2012, Starwood top producer 2011, Starwood top producer 2014.
  • Hilton Chairman’s Award recipient Third Trimester 2005, Third Trimester 2006, First & Third Trimester 2007, and Second & Third Trimester 2009 (top 10% of sales force)
  • Hilton President’s Award recipient First & Second Trimester 2006 Second Trimester 2007, First & third Trimester 2008 (top 20% of sales force)
  • Hilton Circle of Excellence Award Recipient 2007 & 2009

Skills:

Sales & Marketing

Group Strategy, development and implementation, marketing, global account management & planning, revenue management, forecasting, budgeting, contract negotiation, space optimization, developing and leveraging relationships to close, social media, networking, associate development, exceeding sales quota, new business development, consultative sales, CRM systems management.

Education:

Aug 2001May 2003

General Studies

San Jacinto College North

Scholarship athlete