Summary

I will be graduating from the Kellogg School of Management at Northwestern University in June 2009.I created this VisualCV for consideration of present and future opportunities.

My nine-year media and advertising sales experience in business development, sales and marketing, accounting and financial analytical roles has positioned me well to contribute effectively at any media and advertising firm.

  • Innovation: At the Public Broadcasting service, I developed a new revenue budgeting model that stabilized and maximized the revenue generated from PBS’s download-to-own units in the Apple iTunes store.
  • Strong Presentation Skills: I have generated high-quality sales proposals and presentations that led to Radio One winning the top Radio Advertiser award from the PepsiCo Corporation.
  • Sound Analytical Ability: I have worked with upper management at three companies to locate potential cost savings and revenue growth opportunities to increase profitability.Efforts to achieve profitability have led me to overhaul commercial inventory management at the Beasley Broadcast Group and to implement protocols to limit exposure to high credit risk advertising clients at Comcast Spotlight.

I have achieved value-added impact for my previous employers and would like the opportunity to accomplish this same impact for a future media and advertising employer.I have no geographic preferences as I am location agnostic to any future opportunity.

I look forward to making connections with those who have interest in my profile.Thank you for your consideration.

Sincerely,

John McWilliams

Work History

Work History
Jun 2008 - Aug 2008

Strategy and Business Development Associate, PBS Ventures (Summer)

http://www.pbs.org
  • Developed 3 key strategic initiatives for PBS to enable its successful entry into the on-line video streaming space after performing a benchmarking analysis on PBS's competitor efforts with on-line video streaming.
  • Derived 2 content introduction strategies to boost revenue for download-to-own PBS content through an analytical assessment of Apple iTunes' sales data for 23 PBS programs.
Apr 2006 - Aug 2007

Business Analyst

Comcast Spotlight
  • Created and led a coalition of 10 employees to enhance customer service for advertisers, producing a 20% increase in customer refund returns.
  • Identified $1.1M in cost savings to the company and supervised a group of three employees to implement several strategic actions to realize those cost savings.
  • Directed $90M dollars annually in accounting activity for the Comcast's cable ad sales operation.
  • Supervised the month-end accounting process, achieving a 1st place finish for the Atlanta division in exhibiting financial reporting excellence in comparison to the other 25 southeast divisions.
Nov 2004 - Mar 2006

Business Manager

Beasley Broadcast Group
  • Established and led a team of four station managers to produce a $1.4M 2006 operational budget for two AM radio stations, and defended this budget to the corporate office. Budget was approved with less than 4% alteration to revenue and expenditure figures.
  • Developed a commercial inventory management tool and trained four salespeople to efficiently manage commercial placement and price with my tool, increasing station revenue by 5% and reducing missed commercial spots.
  • Managed all accounting and financial transactions for an $8M dollar radio company. Influenced 15 employees to improve the fidelity of the radio company's financial operations.
Dec 2000 - Nov 2004

Assistant Business Manager

Radio One
  • Pioneered a standardized, electronic revenue recognition procedure and trained Radio One Corporate and affiliates on the method, making it the standard practice at all of Radio One's 66 radio stations.
  • Analyzed $36M dollars annually in accounting and financial transactions for four FM radio stations.
Jul 1999 - Dec 2000

Sales Assistant

Radio One
  • Facilitated the marketing of two major market FM radio stations to potential advertisers by designing marketing proposals and performing advertiser research.
  • Increased Atlanta's revenue by $2.7M by developing sales pitches and strategy for sales staff to secure advertising business from McDonald's, Courvoisier Cognac and Pepsi.

Education

Education
Aug 2007 - Present

M.B.A.

http://www.kellogg.northwestern.edu
  • Intended majors in Entrepreneurship, Management and Organizations and Media Management.
  • Marketing Director for the 22nd Annual Black Management Association Conference and the 3rd Annual Media and Entertainment Symposium.
  • Independent Research Project on marketing plan for the Ultimate Fighting Championship, developing three market research strategies to improve the organization's marketability.
  • Entrepreneurship Tutor in the National Football League Entrepreneurship Program.
  • Dean's List Honors. Active member of the Media and Entertainment Club and Sports Business Club.
Sep 1995 - Jun 1999

B.A.

Dartmouth College
  • Urban Music Director, Disc Jockey and Production Assistant for Dartmouth College Radio.
  • Features Editor and Writer for the Dartmouth Review, an independent, student-run newspaper.
  • Campus Coordinator for MTV's Rock The Vote Campaign; led 20 student volunteers to register 500 Dartmouth students to vote in the 1996 presidential campaign.