Jackie Casper

Jackie Casper

Work History

Work History
Nov 2010 - Present

Marketing Manager

Penton Media

Responsible for developing the overall marketing strategy (pricing, product and promotion) and tactical plans necessary to achieve the business unit’s revenue targets, including: developing new product concepts; overseeing product development; managing marketing budgets; and coordinating market research and data analysis.

  • Execute direct marketing including customer house file selections/segmentation, creative efforts, testing, forecasting, and data analysis to create optimal campaigns across a variety of sources with an emphasis on email, web, and social media channels
  • Create strategic relationships that complement the business objectives of business lines
  • Create vision and develop growth strategies for business unit
  • Spearhead extensive partnership and market development activities for new business line aimed at accelerating customer acquisition, expanding product and service offerings
  • Development and execution of the marketing strategy for suite of online and in-person training events and trade shows and websites.
  • Execute multi-channel marketing efforts to drive attendance and meet revenue goals
  • Deploy innovative campaigns using social media programs in support of product, brand, and marketing initiatives
  • Developing low-cost development processes, authoring tools and workflows for all participating businesses (internal and external)
Jun 2004 - Apr 2009

Marketing Manager, North America


Direct strategic marketing communications and branding for North American region of $1.2 billion publicly-traded global recruitment, consulting, and related services company with operations in more than 25 countries.Responsible for budgeting, forecasting and allocation of $600k budget across multiple markets in the U.S. and Canada.Collaborate with senior leadership team to foster buy-in and participation and lead execution of all marketing and communications programs. Major responsibilities include:

Marketing Strategy & Execution– Responsible for developing and implementing targeted marketing efforts for multiple practice groups in North America. Position reports directly to CMO and entails providing ongoing marketing and communications counsel to senior leadership team, with a focus on developing marketing plans, managing budgets and supervising marketing staff.Notable accomplishments include:

  • Led the turnaround in positioning for a $30 million business line by designing and implementing an improved marketing and communications strategy.
  • Spearheaded development of quarterly internal and external electronic newsletters, resulting in a 35% increase in traffic to practice web sites.
  • Launched the firm’s first targeted HTML e-mail campaigns to build brand awareness and generate sales leads.
  • Developed successful tactics to build credibility and increase name recognition with an executive level audience competing against established global brands.
  • Overcame obstacles associated with being a newcomer in a field of established brands to generate a foothold in marketplace with one-third the budget of our nearest competitor.
  • Supervised content development and promotion of the company’s first external blog for the IT practice group.
  • Managed in-house design staff and external agencies to produce targeted advertising, direct mail and print collateral materials.
  • Direct the development of global capabilities brochures, practice specific brochures and annual reports.
  • Managed executive and employee communications during critical year including exiting markets and launching new offices in an economic slowdown.

Thought Leadership– Lead development and execution of multiple research projects, global client and candidate satisfaction surveys, market positioning research and overall thought leadership for Hudson.

  • Developed and produced Hudson’s first global thought leadership series, Critical Thinking.
  • Directed the company’s first global customer research project to generate new marketing strategies to support new business plans and led additional client and candidate research, ultimately resulting in a 30% increase in customer satisfaction year-over-year.
  • Researched and secured targeted speaking opportunities and conference support for key North America practice groups, increasing the number of speaking opportunities by 40% in 2007-2008.
  • Managed external research firms and writers for development of white papers and articles.
  • Served as managing editor of the “Career Advice” section of jobs.hudson.com, Hudson’s candidate-focused job site.
  • Provided leadership and sales training on the competitive marketplace.

Meeting & Event Management – Manage high-profile internal and external meetings, conferences and events at both the global and North America regional levels.

  • Led the planning and execution of all of the company’s annual global Senior Management Meetings, from conception through execution.
  • Collaborated with members of Hudson’s global executive team and the LondonBusinessSchool on development and management of an internal executive education program.
  • Regularly managed breakfast briefings, webinars and other Hudson-sponsored events for key practice groups that resulted in new client engagements, increased brand awareness and tremendous reviews.
  • Revamped major North American sales event and reduced costs by more than 50%, while maintaining event quality. 
Oct 2000 - May 2004

Marketing Manager (April 2001 - May 2004)

  • Developed and produced marketing plans for individual business lines and customer segments, including strategy, pricing and sales strategy.
  • Developed surveys, analyzed information and demographics, and prepared reports, defining market environments and business climates.
  • Worked with the National Sales Manager and Vice President of Operations to analyze and prepare business proposals both regionally and nationally.
  • Worked directly with the sales and operations team to provide necessary selling tools, including market research, presentations and lead generation. 
  • Worked with national practices on new service offering rollouts.
  • Wrote, edited, produced and reviewed key marketing collateral.
  • Ensured consistent messages, themes and branding strategies were carried out, including advertising, web site, logo usage and guidelines, promotional material and collateral.

Recruiting Specialist (October 2000 - April 2001)

  • Managed and promoted recruiter development by working closely with the recruiting department to identify industry standards and establish best practices and innovative recruiting strategies.
  • Analyzed industry, customer and competitive trends to identify threats and opportunities.
  • Managed advertising programs to maximize recruitment efforts and generate steady pool of candidates.
  • Designed, wrote and implemented a recruiting database program which improved communications and increased job fulfillment by 20%.
  • Initiated strategies to utilize Internet capabilities to reach a larger pool of qualified applicants.
  • Developed, planned and oversaw the execution of an overhaul of the company’s web site to improve recruiting and marketing efforts.
May 1999 - Oct 2001

Senior Technical Recruiter

Onsite Engineering and Management
  • Recruited nationwide to place professionals in premier engineering and environmental firms in the Chicago market.
  • Successfully fulfilled recruitment goals and improved client/contractor retention by building and maintaining relationships.
  • Trained and developed junior recruiters to be productive and aggressive team players.
  • Increased account base by 30% through assertive salesmanship and building and maintaining trusting relationships.




Forward-thinking marketing and communications leader who specializes in creating winning strategies for  sales organizations. Strategic business partner to both operational and sales leadership, crafting marketing approaches that achieve short-term sales goals while developing long-term strategy and positioning. Innovative, thoughtful and creative marketing mind whose decision-making earns a tremendous return on investment. 

Awards & Activities


  • 2007 LACP (League of American Communication Professionals) Vision Award - Hudson 2006 Annual Report
  • 2007 International ARC Awards – Hudson 2006 Annual Report


  • American Marketing Association (AMA)
  • Association for Women in Communications