Custom

Letters of Recommendation

“I had the pleasure of working with Jennifer during the redesign of a large dealer facing Caterpillar Remanufacturing web site. Jennifer displayed a unique ability to understand and manage deliverables so that the scope of the project remained constant throughout the duration of the project. She also exhibited impressive facilitation skills continuing to guide a large and complex team in the right direction. Lastly, I truly enjoyed working with Jennifer not only because of her professionalism but also for her personality. I would welcome the opportunity to work with her again and would recommend her as a great addition to any team.” October 19, 2009

Chris Carroll , 6Sigma Black Belt , Caterpillar Inc.

“As Corporate Communications Manager at Caterpillar, I had the privilege of working closely with Jennifer as she led our initiative to incorporate social media as a key communication tool. Her creativity, professionalism and initiative were all valuable assets as she engaged all levels of the organization in her efforts.” September 25, 2009

Tom Doolittle , Manager, Corporate Communications , Caterpillar

“Jennifer was a co-worker of mine at Caterpillar Investment Management Ltd.for over two years, during which time we worked together on the development of a wide variety of marketing and public relations communications pieces intended for clients, business partners and employees. Jennifer is an outstanding communicator, equally comfortable communicating orally or with the written word, and is particularly skilled at distilling complex concepts into concise and clear explanations suitable for a lay audience. As a marketer, her impressive creative drive is counterbalanced by a healthy sense of pragmatism, and she offers a comprehensive understanding of emerging developments in her field, including technology-driven marketing strategies and techniques.” February 23, 2009

Matthew Patterson , Securities Counsel & Chief Compliance Officer , Caterpillar Investment Mgt Ltd.

“Personally, I have found Jennifer to be a talented and creative writer. I am continually impressed by her enthusiasm, her grasp on social media and her ability to think outside of the box while aligning with strategic direction.” April 18, 2009

Amanda Schmoldt , Communications Representative , Caterpillar Inc.

Available for MarComm Consulting

Jennifer Tofanelli writes jeniontherun.blogspot.com; a lifestyle blog on trendy topics, headline news and communication strategies. She offers advice and consultation to businesses, organizations and individuals on how to use social media to build relationships and deliver value. You can contact her direct to discuss freelance opportunities at jltofan@gmail.com or feel free to check out her Linkedin profile at http://www.linkedin.com/in/jennifertofanelli

Summary

Former newspaper journalist with Fortune 100 marketing communication experience; available for freelance writing, social media consulting and more.-writing, copywriting, editing, blogging

-social media strategy

-public relations

-crisis communications

-change management-brand/reputation management -internal communications -investor relations and financial writing-global product marketing campaigns-6 Sigma project mgmt

-portal, web content management & internet marketing-audience analysis & benchmark research

Work History

Work History
Jul 2010 - Present

Brand/Social Media Manager

Sears Holding Corporation

Manage the external-facing social media buys for the digital media services team. Partner with internal stakeholders to optimize enterprise spend, digital strategy and marketing efficiencies. Manage agency and vendor relationships for media buy strategy and execution.

2004 - 2009

Media Marketing Manager

Caterpillar

Media Marketing Consultant; manages the development and delivery of marketing materials, product training, technical information and end-user website in order to support and promote product sales on a global scale. Managed small staff of creatives, annual marketing budget and external communication vehicles. Participate in new product introduction research, market analysis and competitive analysis.  Also includes the coordination of public relations message with trade press, industry pubs and communication campaigns at major industry shows and facilities worldwide. Serve as communication specialist for sustainability initiatives.

2006 - 2008

Content Strategist/Social Media Editor

Caterpillar

Content Strategist, Corporate Public Affairs: worked as corporate editor for the enterprise portal and New Media specialist; manage social media (blog and brand monitoring) project. Co-authored corporate policy letter for social media and launched first internal blog. Responsible for managing internal communications aligned with global business strategies endorsed by the executive office and working with corporate compliance requirements; including internal legal services, Sarbanes-Oxley, SEC regulations, anti-trust marketing legislation and IT mandates for a variety of corporate communications vehicles.

2004 - 2006

Financial Writer

Caterpillar Investment Management Ltd.
Financial Writer, Marketing group of CIML; worked as a writer/editor and public relations representative for the marketing department of the investment management subsidiary of Caterpillar Inc. Responsibilities included project management of internal and external communication initiatives; branding strategies for sales and marketing efforts, press releases, investor education materials, quarterly newsletters, financial releases and annual reporting. Also managed client relationships with subadvisors and portfolio management teams as well as outside public relations agency.
2003 - 2004

Special Programs Coordinator

Easter Seals
Responsibilities included development and marketing initiatives utilizing MS Office, Publisher, Quark Express, database management and targeted mailings. Other project management duties included procuring media sponsorship contracts, creating public relation pieces, branded marketing print materials, special event coordination and donor stewardship programs. Professional organizations: National Communication Association, Association of Women in Communication.
1999 - 2003

Metro News Reporter

The Pantagraph

Click here to view newspaper article examples in The Pantagraph's archives.Newsroom reporter; main responsibilities included researching and reporting on metro news, writing special investigation reports and public relation pieces, business spotlights and features, maintaining a network of key business economic and political contacts.

Freelance writer and editor for Business-to-Business magazine and editorial contributor of The Pantagraph’s Community News. Write, edit and project manage lifestyle, business and editorial content for print and online edition of local news magazine.

Portfolio of Work Examples

Education

Education

Bachelor of Science

Illinois State University

Member of the National Communication Association, Public Relations Student Society of America, Lambda Pi Eta, National Honors Society