Joshua Kell

Currently leading the definition and build out of a new Innovation practice within the Interactive consulting division to drive solutions and revenue for clients through the application of best practices in design thinking, product innovation, and lean startup principles. Guide and mentor internal and client teams to optimize existing infrastructures and create platforms and products for the launch of new ventures.

Recent Client Work as Lead Consultant

• Manage overall multi-year program focused on redesigning and deploying responsive customer experience across device types for a top global bank
• Lead creation of Future of eCommerce Vision and Three (3) Year Technology Roadmap project for a major global retailer

Advisory role with a startup in the ConnectedTV and mobile advertising space, focused on business planning and product development strategy to support early stage growth.

Managed global Yahoo Movies site as Product Owner. Devised and executed product development initiatives designed to move specific metrics and KPIs, including subsequent testing and iteration. Short-term consulting contract was extended multiple times.

• Defined and tested of innovative mobile advertising and sponsorship opportunities across Entertainment portfolio
• Launched first mobile responsive web offering for Yahoo Movies

Recruited to early-stage startup company as a founding executive team member responsible for creating consumer facing products and platforms to harness cloud-based semantic technology that was in development. Defined core product positioning and end user experience to accelerate growth and expansion and helped raise funding.

• Crafted Product roadmaps and drove implementation for mobile and social-media applications that leveraged big data and personalization technology on web, iOS and Android platforms
• Directed efforts to create elegant interface solutions to future-looking user experience models including facet/node-based semantic navigation and social feed configuration and filtering
• Built and managed top-performing product team consisting of UX, visual design, product, and content curation teams

As an independent consultant, conceptualized, designed and implemented product strategy and competitive analysis projects with a strong focus in the mobile app space; representative clients included Talk3 and Hyatt.

• Developed the first consumer application and workflow based on semantic technology for a startup, created custom business plans and customer proposals, and was hired on to lead Product after two (2) months
• Led International and Localization strategy research initiative for Hyatt.com and Hyatt mobile apps (including vendor recommendations)

Directed and managed all online strategy and product development for an established luxury travel ratings and content provider; assisted in the transition of the company from primarily print-based to a digital travel startup, including negotiation with and successful acquisition by Forbes.

Led product development, front-end development, and visual design for a product suite focused on rapid-growth student-oriented demographic. Crafted and launched new features and products including the successful redesign and relaunch of FastWeb.com. Developed plan for in-house user testing studio.

Directed large-scale tactical consulting engagements for diverse clients in the areas of user experience and interactive strategy. Led major visioning initiative to define the future of brand promise “Seamless Mobility” for Motorola; other clients included HP, Wells Fargo, and Grainger.