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Professional with extensive experience and expertise in areas of systems engineering, consulting, marketing and sales, gained in multinational and computer technology companies.With over 20 years experience in sales of hardware, software and services, including leading multidisciplinary team, developing business management activities in both public sector and private sector, either directly or indirectly.Results oriented, with good development of interpersonal relationships and interested in ongoing research of new solutions and technologies to meet customer needs; With a strong vocation for professional development and technological upgrading and knowledge to analyze solid and discover customer needs and generate recommendations on solutions related to hardware, software and professional services.

Availability for domestic and international travel and / or temporary relocation.

Work experience

Apr 2008May 2010

Services Sales Specialist

Hewlett Packard

Responsible for business development of infrastructure services, selling services like technical support, mission critical facilities, multivendor support, Data Center Services, Networking, IP Telephony, Software Services ( Microsoft, SAP, Oracle ) and educational services, working in an multidisciplinary equipment integrated by specialists, solutions managers, services managers, business managers, channels, partners and customers.

Jun 2004Apr 2008

Business Development Manager

Siemens IT Solutions & Services

Responsible for business development in Manufactures Industry, Utilities, Oil& Gas, Food & Beverages and Strategic Accounts, selling Outsourcing, Field Support, Help Desk, Contact Center and SAP Solutions and Infrastructure Services.

Feb 2000Jan 2004

Sales Manager

SUN Microsystems

Responsible for business development in Financial Services, Utilities and Strategic Accounts, in Argentina and Uruguay, working together with different Business Partners (Channels, Resellers; System Integrators, ISV, VAR, Etc.), selling Hardware (Servers, Storage, Workstations, Networking, Etc.), Infrastructure Software (Application Management, Identity Management, Web Services, Portal Services, Desktop Services, Etc.) and Consultancy Services.

Apr 1999Sep 2000

Sales Manager


Sales Manager (Peoplesoft)

Responsible for business development at utilities and government markets for ERP and CRM solutions, working with system integrators, consultants and customers.

Product Manager (Unisys)

Responsible for business development, strategic planning, and relationship between Unisys team and PeopleSoft team, working with customers & prospects.

Dec 1993Mar 1999

Sales Manager

TTI Tecnologia, Telecomunicaciones e Informatica S.A.

Regional Sales Manager - 1997/1999

Responsible for business development and strategic planning on information technology solutions (outsourcing, system integration and advising) and communications projects (data transmission & networking) in financial services, utilities, manufacturer and delivery companies (logistics and distribution).

Responsible for sales over US$12M in products and services in every major city in Argentina and Uruguay, working with a professional team composed by eight sales representative, two pre-sales support and one assistance.

Sales Manager - 1995/1997

Responsible for the all operation sales and business development on communications products and services, basically networking, structured cabling, data transmission, and mobile communications.

Responsible for the all operation, including P&L, administration, technical support, sales and pre-sales services, working with an interdisciplinary group composed of fifteen people.

Account Manager - 1993/1995

Responsible for new business development and follow on projects of Outsourcing, System Integration, and Data Processing Services in Utilities Companies and Industrial Holdings.

Apr 1991Nov 1993

Sales & Marketing Manager

Kynet S.A.

Responsible for development of new products and services. Design and development for a campaign to introduce to the market a new product of imaging and workflow. Coordinate and demonstrate product benefits and features to prospects and customers.

Apr 1990Mar 1991

Account Manager

Novadata S.A.

Responsible for new business unit development (Compaq – Desktops & Notebooks Computers)

New business generation and tracking. Design and development a “Go to Market” strategy.

Mar 1986Mar 1990

Account Manager

Unisys Sudamericana

Responsible for planning and monitoring projects, new business and installed base in government, education and health care area. Directly manage US$ 4,5M in sales to government, addressing all faces of the sales cycle, pre-sales, financing, solution, installation and implementation.

Sep 1982Feb 1986

System Enginner

Plus Computers

Responsible for the system integration, capacity planning and technical support. Technical and

Commercial presentations. Product demonstrations. Analysis and technical response to Public BID and private RFI and RFP.

Dec 1974Aug 1982

Programming Support Representative

IBM Argentina S.A.

Programming Support Representative - 1978/1982

Responsible for conversion, installation, maintenance, diagnosis and problem determination of Operating Systems (MVS) and Data Bases (IMS) in large account. Trainer for Programming Support Representatives.

System Analyst - 1974/1978

Responsible for System Analysis, Programming, System Design and Development for customer at the IBM Data Center Services (Mar del Plata – La Plata – Mendoza – Buenos Aires)


Area or Specialization



Systems Introduction and Operation. Logic Diagram. Programming and System Analysis.

Operation Systems (Structure, Maintenance & Problem Determination OS/VS, S370) - USA

Data Base (Structure, Design & Problem Determination IMS/DB & IMS/DC) – UK

Operation Systems (Diagnostics & Problem Determination MVS/XA) - USA

Information Systems (Architecture, Trends, Sales Techniques, Presentation Techniques)

Executive Briefing Centers – Trends and Products Strategy – USA

Technology Solutions – Infrastructure Sales Services - USA

CISCO Sales Expert


Sales and Management

Basic Sales. Strategic Selling: Selling PC/Micro/Networking/Mainframes.

Fundamentals of Account Management - Strategic Account Management - USA

Customer Satisfaction and Customer Service – Dr. Tom Wise

Strategic Analysis for Reengineering - Dr. Richard Irving

Customer Satisfaction Techniques - Ing. Pedro del Campo - ITBA

Sales Clinical - MB&L Consultores

Wining Major Sales - Business Skills

Theory and Tools of Harvard Negotiation Project – Dr. Gustavo Biasotti

Mar 1981Dec 1983

System Analyst

Universidad Argentina de la Empresa
Mar 1969Dec 1973

Perito Mercantil

Escuela Nacional de Comercio