Joseluis Cornejo


JOSE LUIS CORNEJO DEL OLMO Sales & Merchandising Strategies Director and Professor Circuito Fuentes del Pedregal 667 14140 Tlalpan, M xico, D. F. 5652-2753 04455-3989-4387 5135-4701 E-Mail [email protected] EDUCATION Doctorate in Marketing, Summa Cum Laude, Madison University, EUA, 2004 Professional License on formal step High Technology & Information Systems Postgraduate Studies, Universidad del Valle de Mexico, 1999, Diploma. Master of Business Administration, Honor List, Louisiana State University, EUA, Professional License N 4500013 Degree on Communications, Summa Cum Laude, Universidad Nacional Aut noma de M xico, Professional License N 520500 COURSES AS PROFESSOR Education, Pedagogy, Leadership, Integrated Marketing Communications, Marketing Strategies, Strategic Planning, Trade Marketing, IT Marketing, Internet Marketing, Advertising, Corporate Image, Public Image, Public Relations, Corporate Communication, Category Management, Financial Analysis, Decision Making, Negotiation, management by Values, Sales Management, TRALIX E-Mail Marketing, Sales Strategies for Saturated Markets, CRM, ERP Balance Score Card and the marketing ROI. EXTRACURRICULAR ACTIVITIES I have been teacher and professor since 1977 at Universidad Nacional Aut noma de M xico, An huac, Universidad del Nuevo Mundo, Universidad Iberoamericana y la Universidad del Valle de M xico. Actually I am part time professor at Universidad An huac del Norte. Also I am teaching at Sales Seminars for important companies in various industries, Internet Marketing, Key Account Management, Category Management and Trade Marketing. With my Wife I have a Multilevel NETWORK for USANA, and IFT. I am a Board Consultant with Business Advantage, Editorial PREMIERE, PromoActiva, Sun-Roof, Ventures Soft, Seguros Monterrey. I am Honorary Member for the Asociaci n Mexicana de Publicistas y Board Member of the Asociaci n Mexicana de Mercadotecnia Directa. EXPERIENCE STRATEGIC MARKETING SERVICES Feb-2005, Actual Business Consultant and Associated Director Project manager in sales training, Product portfolio reengineering, sales force optimization, marketing research, sales promotions, Trade Marketing y Merchandising with 6 of the ten most important pharmaceutical companies in Mexico. These projects where designed and implemented in order to increase effectiveness and profitability of the sales force, better company, brands and products positioning and open new market and niche opportunities. Also marketing and sales strategies became more profitable and cost effective since revenue was increased in an average of 35%. Cost was reduced in 22% average in new products launching. New profitable and most effective marketing and sales strategies where designed and succefully implemented for Insurance companies, Financial companies, Editorial companies, IT and Sophisticated Software companies and Travel services companies. Developed a CRM y and an strategic marketing and sales program for the auto parts industry as well marketing services provider for telecommunications, pharmaceutical, beauty and consumer products company. To become more cost efficient in my marketing and sales strategies I became an specialist in inventory services, CRM, trade marketing, merchandising, and personnel temporary services. I integrated the telemarketing and software product and services division which increased 30% our revenue. I implemented a CRM follow up system with data base of more than 35.000 customers. I implemented Promotional, Sales, Trade Marketing and Merchandising programs. I designed and I implemented the logistics and operations plan which increase 30% the clients portfolio. I increased the Marketing Services portfolio to retail and manufacturers which reflected in an increase of 12% revenue. I integrated a new 37 elements sales force. I implemented the Marketing Strategies that allowed the opening of two new branches in Central America. Directly manager responsible for the key accounts in Mexico. I integrated the Trade Marketing and Merchandising Department increasing 35% the service portfolio. I integrated the client s service and sales department for RETAIL. DEUTSCHE POST DHL GLOBAL MAIL INC 2003-2005 V P Logistics, Distribution, Marketing and Sales for Latin America Design and developed the logistic and distribution channel for all Latin America, a new network with more than 300 new offices. Did developed all strategic logistics and operations of DHL Global Mail Accomplished all agreements with Postal Service at a Global Level for M xico, Colombia, Costa Rica, Argentina, and Brazil. Opened and run the Argentina, M xico, Brazil and Costa Rica HUB s 30% lowering of the delivery cost of postal load Promotional campaign, advertising, and public relations design at local, domestic and international level Sales and Marketing Strategy design and implementation Design, developed and implemented the Advertising, Promotions, PR, Direct Marketing and BTL campaigns for Latin America GLAXOSMITHKLINE, MEXICO, S.A. DE C. V. 2001- 2003 National Trade Marketing and Key Account Manager Managed and developed business accounts at national level such as Wal-Mart, Farmacias del Ahorro, Benavides, Gigante, Nadro, SABA, Chedraui, Soriana, etc. Developed of the Category Management area Sales force alignment which lead in a most productive and profitable area. Product portfolio optimization, better point of sale presence and product markup Reengineering of the direct communication program with Key Account Managers OTC Trade Marketing Strategies design and implementation. National KAM and with Smith Kline Beecham Sales and Trade Marketing Division Manager for the Baj o, West, and Pacific Divisions Managed and increased business with the most important distributors, wholesalers and retail accounts at a national level Sales force alignment which lead in a most productive and profitable area. Managed 3 Regional Managers, 9 Supervisors, 54 Sales Representatives and 45 Promoters Designed, developed and implemented the successful Pharmaceutical Communications Program Product and sales monthly training program implementation Travel expenses 25% lowering and a 15% sales increase in the first year UNIVERSIDAD DEL VALLE DE M XICO 1995-2000 Corporate Marketing & R P Director and Academic Advisor Took the University ranking from 24th to 7th place in less than two years Successfully standardized the PR, Advertising and Promotional with an innovative Radio and Cinema campaign creation Increased 30% in students registration Opening of 4 new campi CASA PEDRO DOMECQ, S.A. DE C. V. 1984-1995 Sales and Marketing Manager, Food Division New food division launching 15% increase over the goal New product development: PresidenCola, Caribe Cooler, water, juice, sauce, jelly, snacks, etc. Negotiation with Danonne Group to merchandise non-dairy imported products Marketing Manager of the brand SAUZA Image change, tripling from 650,000 to 1,950,000 million boxes of 12ltrs and therefore avoid bankruptcy of the brand SAUZA Design and implementation of the promotion, advertising, and public relations campaign at domestic and international levels, that lead to a new cosmopolitan image of the Tequila worldwide Brand Manager, Table Wine Division New XA wine line launch, and Padre Kino re-launching Sales and marketing strategies design and implementation ELI LILLY 1981-1984 Market Manager Pharmacies Communication Program which increased sales in 30% Sales and marketing strategies design and implementation OTC line development Support campaigns for drugstores Radio, TV, magazine, and journal campaign JOHNSON & JOHNSON 1977-1980 Sales and Marketing Manager Sales and marketing strategies design and implementation Medical line development and launch Dental and ORTHO Divisions development (Janssen, soon after) and MEDICAL hospital supplies division 95% FLUENT IN THE ENGLISH LANGUAGE AND 100% IT AND SOFTWARE LITERATE

Work experience

Work experience

Business Development Manager