I am a seasoned automotive industry expert who brings a unique perspective to automotive media. My expertise has been cultivated during over 10 years working in the industry at automotive companies and third-party Internet sites, most recently as the founder and publisher of Gaywheels.com An automotive enthusiast since childhood, my passion for the product fueled my desire to work in the industry. My early career included time spent in various departments honing various skills in marketing, market research, product planning, business development and web site development. My current position has allowed me to combine a unique work and educational background to create a knowledge base that considers more than just the product. As a result, I am considered the subject matter expert on LGBT automotive issues. My company established a niche online and I have been successful in connecting both the LGBT consumer and the automotive companies in a professional and credible environment. My skills and confidence as a communicator have raised awareness of LGBT issues throughout the industry and have helped normalize the discussion of the LGBT consumer as a valid target group. MY work has appeared in the major LGBT media outlets and he has been quoted in both mainstream (NPR, NY Times, BusinessWeek.com, Automotive News) and LGBT media. I am a frequent guest on Sirius OutQ and have been a guest on HRC’s radio program on XM.
Nov 2008 - Present
Targeted Diversity Marketing has partnered with Sorgenfrei to provide a more comprehensive resource to their clients.
Jun 2005 - Present
Founder and Managing Partner
Targeted Diversity Marketing, LLC
TDM, LLC is the parent company for Gaywheels.com
Jun 2005 - Present
Gaywheels.com is an automotive web site targeted to the GLBT consumer (www.gaywheels.com) The mission is to be the gay-friendly automotive resource by facilitating commerce with gay-friendly companies throughout the car-buying process.