Editor in Chief, Director of New & Interactive Media
First Wish Solutions LLP
Advanced through promotion, culminating in oversight of group copy division and 5-member creative team. Created concept and copy for web, online marketing campaigns, corporate positioning, advertising and sales collateral, tradeshow marketing for diverse clients and projects.
- Developed and launched integrated, multi-channel print, catalogue, web and direct marketing campaigns that increased clients’ sales revenues from 30% (in 2008) to projected 50% to date.
- Served as primary copywriter on advertising campaigns and successful corporate website revamp projects.
- Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped close major accounts (estimated S$100K+ initial contracts).
- Transformed company website from previously archaic website into a dynamic website improving communication flow with clients and adding an effective sales tool for field representatives; generated 45% increase in company’s client base and revenue.
- Wrote catalogues and training brochures that enhanced the sales representatives’ understanding of complex product features and helped them sell more effectively.
- Handled a wide range of creative services, collaborating with creative services peers, subordinates and vendors to produce marketing and other print communications, as well online communications and video projects.
- Exceptional writing and editing skills honed over the past 6 years in public relations and corporate communications; from press releases to newsletters to video scripts to web sites.