Wendy Tan

Wendy Tan


  • Performance-driven, insightful and experienced professional with proven track record to increase operations funds for non-profit organization by 50% within a one-year period via proven ability to conceptualize and orchestrate successful marketing campaigns that effectively reinforce and build positive brand image.
  • Energetic, organized and positive individual with excellent written and verbal communications skills in English, excellent verbal skills in Mandarin and proficiency in Japanese.
  • Proven track record of successful collaboration with print and broadcast media and creating, maintaining and nurturing an active network of media contacts.
  • Demonstrated ability to organize time and schedules efficiently, with excellent professional demeanour.
  • Personable and articulate professional who excel at interfacing with individuals and groups to foster meaningful relationships to ensure organizational goals are attained
  • Exceptional aptitude for detail and accuracy; having the ability to work independently
  • Strong, creative team player who seeks opportunities to build on team efforts and propose innovative ideas, alternatives and/or solutions to routine issues and projects.
  • Remarkable ability to logically analyze and develop appropriate responses to customer, employee and media inquiries as an element of communications plan implementation.
  • Strong ability to develop/write messages and present diverse ideas in a logical and concise manner.
  • Accomplished communications management professional with over six years of professional editor and writer experience and skills in a diverse variety of writing styles and subject matter; developing and implementing communications plans to promote organization’s policies and positions; publicizing events and other news to audiences through online and traditional media

Work History

Work History
Aug 2008 - Present

Editor in Chief, Director of New & Interactive Media

First Wish Solutions LLP

Advanced through promotion, culminating in oversight of group copy division and 5-member creative team. Created concept and copy for web, online marketing campaigns, corporate positioning, advertising and sales collateral, tradeshow marketing for diverse clients and projects.

Selected Accomplishments:

  • Developed and launched integrated, multi-channel print, catalogue, web and direct marketing campaigns that increased clients’ sales revenues from 30% (in 2008) to projected 50% to date.
  • Served as primary copywriter on advertising campaigns and successful corporate website revamp projects.
  • Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped close major accounts (estimated S$100K+ initial contracts).
  • Transformed company website from previously archaic website into a dynamic website improving communication flow with clients and adding an effective sales tool for field representatives; generated 45% increase in company’s client base and revenue.
  • Wrote catalogues and training brochures that enhanced the sales representatives’ understanding of complex product features and helped them sell more effectively.
  • Handled a wide range of creative services, collaborating with creative services peers, subordinates and vendors to produce marketing and other print communications, as well online communications and video projects.
  • Exceptional writing and editing skills honed over the past 6 years in public relations and corporate communications; from press releases to newsletters to video scripts to web sites.
Jul 2007 - Jul 2008

Relationship Manager

Citibank Singapore Ltd

Relationship Manager, Equity Investment Unit, Global Consumer Banking

Acquired new sales accounts while providing sales and servicing support to new and existing clients. The role required strong relationship skills, written and communication skills on the phone and face to face coupled with the ability to adapt in a challenging and highly dynamic environment.

Selected Accomplishments:

  • Consistently exceeded established monthly accounts development and revenue generation targets by 120%.
  • Strengthened good client relationships and overcame concerns and objections based on comments by competitors. Listened to their concerns; identified products; persuaded customers to meet to re-examine the benefits of product, which led to new businesses while safeguarding clients’ interests.
  • Developed, established and maintained strong client relationships with high net-worth individuals to continually drive revenue growth.
  • Maximized revenue and achieved customer retention goals while increasing client profitability through excellent written and verbal skills, relationship building, upselling and outstanding service delivery.
Apr 2005 - Jun 2007

Spokesperson, Events & Projects Planner, Fundraiser

Thekchen Choling (Singapore)

Selected Accomplishments:

  • Spearheaded initiative to from scratch, acquire and subsequently influence strong network of key reliable financing sources resulting in securing high levels of funding from corporations and senior business individuals, thus alleviating dependency on only fundraising dinners.
  • Planned, developed and implemented media action plans to support and positively position the organization via press releases, press events, organized receptions and social events.
  • Critiqued, proofread and edited the writings of other in-house contributors for in-house newsletter, Dewdrops
  • Created and maintained publishing schedules.
  • Served as main Organization Spokesperson for the media; working collaboratively with internal communications staff to ensure cohesive communication message and maintain a keen awareness of the organization’s vision, direction, its programmes and initiatives at all times.
  • Communicated positive and negative feedback from the media/community/other outside stakeholders to the appropriate parties, driving to build consensus, manage toward a beneficial outcome, and ensure positive positioning for the organization.
  • Worked independently to develop a variety of communications materials, including but not limited to fact sheets, special notices, and press releases.
  • Coordinated events for external audiences, including public engagement and outreach programmes to nursing homes, hospitals and hospices.
  • Negotiated frequently with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising.
Jan 2001 - Mar 2005

Advertisement Manager (Sales)

Publicitas Singapore Pte Ltd

Developed marketing programs for a variety of industry clients. Adopted integrated approach to create balanced programmes for clients to build their respective brands and businesses.

Selected Accomplishments:

  • Closed new accounts as a member of the business development team, including a US$1.5 million global advertising account with the Turkish Tourism Board, which led to fast-track promotion from executive to manager with increased responsibilities in one-year period.
  • Expanded client base by 73% in three years by re-opening several closed case accounts which translated into additional revenue of US$800, 000 through incorporating customer feedback and improving service quality.