Jason Kornfeld

• ESADE is ranked 18th in the world on the Financial Times' list of Global MBA Programs for 2009
• Selected to partake in the Global Trek learning program “Doing Business in China” in Beijing
• Prepared a complete business plan for launching an interactive marketing company in Barcelona

• Graduated Cum Laude
• Studied European business and economics for four months at the Universidad de Sevilla in Seville, Spain

Mentored by the Destination Business Manager, analyzed the market position of the company’s payment cards brand in four primary tourist destinations in Mexico and developed a comprehensive proposal to drive the growth of charge volumes in these key markets.Outlined the potential risks and opportunities for the brand in the short- to medium-terms and provided recommendations to take advantage of or counteract these effects.

• Worked successfully across departments and with outside sources to gather relevant market data.
• Presented results and proposals to the President of American Express (Mexico) and his Executive Team.
• Attended training session for new managers covering 360° evaluations and people management issues.

Conceptualized, executed and oversaw the association’s strategic marketing efforts for its annual tradeshow and continuous membership recruitment activities which comprised greater than 90% of the firm’s income.Designed B2B marketing programs to drive brand awareness leveraging various communications channels while coordinating creative efforts in terms of promotional materials and electronic campaigns with agencies and designers.Ensured sponsorship fulfillment and smooth logistical operations on-site at tradeshow events.

• Proposed and spearheaded the successful adoption of an industry-first cooperative digital direct mail program targeting C-level telecom professionals that was adopted by companies such as Alcatel-Lucent, Cisco Systems and Neustar and that improved response rates by 50% over the previous rate of 1%.
• Selected and managed the product rollout of a new mass email program which cut costs by 20% by requiring less man-hours, reducing design costs and eliminating in-house server needs.

Managed multiple revenue-generating projects with P&L and team leadership responsibilities that required contract negotiation as well as sponsor administration.Took over projects after the departure of a senior-level colleague and received written praise from superiors recognizing my “above-and-beyond” efforts.

• Orchestrated the firm’s online educational seminars which exceeded net income goals by 30% to clear ~$130k and generated ~10,000 new leads for the marketing database and webinar sponsors.
• Directed all aspects of the association's online telecom bookstore including managing its vendors and directing a complete overhaul of its website that saw traffic increase by 10%.

Recruited, trained and supervised domestic and international VARs (value-added resellers) to sell the Restaurant Manager™ and Write-On Handheld™ point-of-sale systems to all facets of the foodservice industry.Worked with a staff of one to organize cross-country recruitment trips based on in-depth research and analysis of market needs, opportunities and major players.Conducted software training sessions and created sales/training kits.

• Enrolled and trained a total of 25 new VARs to fill in gaps in the company’s sales distribution coverage, which was 20% above the targeted goal of 10 new recruits per year.
• Managed the geographic sales territories and quotas of 200+ new and existing VARs covering the entire U.S. and parts of EMEA that directly increased the company's revenues by over $1M.

Aided in the development of a new corporate mission and vision based on intense examination of the firm’s core competencies and culture.Facilitated the redesign and subsequent rollout of the company’s new corporate and brand images to ensure a more modern and consistent message.Outstanding performance was rewarded with a promotion to Channel Manager after one year.

• Newly devised marketing strategies saw sales rise 15% upon implementation to over $2.5M.
• Represented ASI through sales presentations and networking events at international foodservice and technology conventions across the country.
• Devised a more comprehensive approach to organizing the company’s CRM database making it more easily searchable and resulting in improved usability and greater efficiency.

Chris was the Director of Marketing and my supervisor at Action Systems, Inc.

Was Vice President of the Membership, Marketing and Business Development division at USTelecom.

Was the Director of Marketing and my supervisor at USTelecom.

Was my mentor during my internship at American Express.