- Burlington US-NC
- [email protected]
Literary survey and creative writing
Ad agency (B2B/B2G/B2C) and consulting services (freelance and on-site contract engagements). Marketing communications, public relations, media planning/relations and events. Business development: strategic planning, branding, market analysis and positioning, collateral development and Internet-based marketing initiatives. A sampling of extensive onsite/remote engagements includes:
¨ AT&T Government Solutions, Vienna, VA. Eight month onsite contract centered upon competitive analysis, messaging and positioning, branding, sales collateral both Web and print, social media, employee/corporate communications and RFP projects.
¨ Dassault Systemes (ENOVIA), Charlotte, NC. A $1B French-based engineering software firm. Four month remote consultingengagement centered upon revitalizing the ENOVIA.com website to increase sales through design/artistic direction, best practices, functionality, user experience, branding, navigation and content.
¨ American Systems, Chantilly, VA.Five monthonsite consulting engagementsupporting federal and commercial sector sales efforts in addition to corporate communications. Engagement scope includes: new branding, positioning, website, sales collateral as well as external and internal corporate communications initiatives.
¨ GTSI, Chantilly, VA. An $850M IT infrastructure reseller to federal, state and government municipalities business sectors. Four month onsite engagement centered upon research and analysis of marketplace trends and translating that analysis into strategic positioning, whitepapers, case studies, sales collateral and website content.
Administered $1.5M budget. With a staff of five, directed marketing communications supporting all five business units throughout North America and parts of Europe.
Chief strategist and architect for ePayments Business Unit marketing communications programs throughout North America. Negotiation and execution of co-marketing agreements with Bank of America, Bank One, and JPMorgan Chase.
Internet-based software company acquired by BCE Emergis in 2000 for $88M. Managed $2.7M marketing communications budget. Chief strategist and director of initial company launch through to acquisition. Directed branding and positioning, public relations, media relations, investor relations, ad agency recruitment, media buying, trade show initiatives and proposal development.
Founded start-up advertising agency/business publishing operation with full P&L responsibility. Working with a staff of five, directed planning, media buying, artistic direction, writing, event planning and account service/sales. Major business sectors included: assisted living, industrial electronics, furniture, real estate development, retail chains, manufacturing and nonprofits. Business mix was balanced between corporate and marketing communications.
Director, Marketing Communications and Public Relations, 1991 – 1994. Directed all apparel advertising and marketing communications. Managed staff of three and a $1.2M budget. Corporate event director.
Responsible for writing, editing, news photography, graphic design and production of all corporate publications including newsletters, brochures, programs and pamphlets.