Download PDF

Janet Burton

Principal & Managing Partner at Ferree Burton Consulting, LLC


Having led strategic business planning, market launches, change initiatives and major marketing programsfor corporate and nonprofit organizations, I successfully increased revenues, improved profits, focused resources, and developed teams to achieve results. Through market-focused strategic planning, improved market research and astute data analysis, I helped organizations better know their markets and customers, sharpening their competitive positioning, focusing their resources and improving marketing ROI. I successfully build cross-functional relationships, working to ensure that marketing strategies are aligned and integrated with business objectives and that customer relationships are enhanced.

Key Skills: Experienced Senior Executive and Executive Consultant, Natural leader, Effective communicator, Strategic thinker, Effective at dealing with the public, Relates easily to people at all levels, Astute researcher, Strong theoretical and practical knowledge of consumer and business marketing, Highly professional. 

Work History


Principal & Managing Partner

Ferree Burton Consulting, LLC

Ferree Burton Consulting specializes in market-focused strategic planning, business planning, change management, integrated marketing, revenue development and communications services for small businesses and nonprofits. Projects included:

  • Entrepreneurship--Developed 3-year strategic business plan for start-up government relations subscription business, positioning for outside investment
  • Brand development
  • Strategy consulting for nonprofit business plans, sales strategies and marketing plans
  • Market research and analysis
May 2008Oct 2009

Vice President External Affairs


Led 15-person marketing, development, education, public affairs and strategic planning staff and $1.2 million operating budget for $8 million regional health care nonprofit,

  • Increased direct mail revenues 25-80% over previous mailings through segmentation and targeting.
  • Developed online social marketing program, increasing advocates, volunteers and donors.
  • Rebuilt Education and Outreach department, expanding geographic reach and community collaborations.

Vice President, Marketing, Communications and Fund Development

Swope Community Enterprises

Directed 7-person staff and $850k budget for $330 million parent of nonprofit community health center, community development corporation, community planning institute and insurance provider.

  • Procured major funds, generating more than $2.7 million in new revenue and $1.5 million in federal appropriations for $33 million health center in one year.
  • Brand management--Developed and implemented a brand identity, logo and standards program for parent and 4 member companies, resulting in 50% increase in customer healthcare traffic over previous year in month following brand launch.
  • Served as corporate media spokesperson through sale of $300 million member company.
  • Increased individual donors by 12% in one year by developing targeted direct marketing programs, a community needs assessment, and new market segmentations.

Director, Marketing

Sprint Corporation

Directed up to a 10-person staff and $2.4 million annual budget in strategy development, market research, competitive analysis, forecasting, and business unit planning for strategic new lines of business and change initiatives as company moved from regulated to deregulated environment.

  • Change Management--Directed market strategy and planning for $1.6 billion Business Market Organization to consolidate and integrate 4 regional sales and marketing groups into a centralized organization.
  • Directed Consumer Markteing Strategy Development to capitalize on opportunities for integrated services as a result of regulatory change.

Division and Market Manager

Sprint North Supply

Managed 3-person staff in start-up product and market management group for $1 billion telecommunications equipment logistics supplier.

  • Led new national cable television market entry and managed product line resulting in first year sales of $25 million.
  • Long-range Strategic Planning--Co-managed strategic planning for $600 million division, resulting in proposed new division strategy, positioning just in time services and programs to capitalize on telecommunications industry convergence and technological change.

Manager, Corporate Sponsorships

Sprint Long Distance

Managed $965,000 national NCAA corporate sponsorship. Renegotiated multi-year sponsorship contract expanding category exclusivity and value. Developed and managed Sprint's first NCAA Final Four basketball event promotion and communications program, targeting major business accounts, consumer and employee audiences.


Account Manager

Home Box Office

Managed channel distribution, cooperative marketing, national account team and account service relationships with national and major market accounts, growing clients' HBO and Cinemax revenues through sales of national integrated promotions and cooperative marketing campaigns.


Executive Education

Northwestern University - Kellogg School of Management

BS in Journalism

University of Kansas


Rockhurst University


Business Marketing
Digital Marketing
Government Relations
Public Relations
Market Research
Fund Development
Direct Marketing
Consumer Market Management
Brand Management
Executive Consultant
Experienced Senior Executive