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Work experience

Aug 2001Present

Chain Account Executive

Republic National Distributing Co.
Aug 2001Present

  • Support and maintain relationships with over 20 key retailers, while consistently increasing sales volume 30% with respect to pricing, merchandising and shelf positioning.
  • Consistently attain or surpass monthly sales volume and profit goals between 100 - 125%.
  • Provide brand seminars and execute sampling events to customers, in order to enhance consumer awareness, knowledge and consumption.
  • Prioritize RNDC goals and objectives in order to achieve 100% completion of all brand strategies and expectations within my specified territory.
  • Utilize effective tracking techniques while dealing with brand/daily point-of-sale, merchandising materials in order to be used properly and cost effectively.
  • Introduce new and existing products to various accounts, while following up with a strong promotional campaign blitz.
  • Initiate product introductions by applying all specific brand marketing objectives and goals for a successful launch into the market place.
  • Execute strategies to retailer for new shelf-sets, existing shelf-sets restructuring and schematics pertaining to each companies objectives, programming & guidelines.
19992001

Retail Account Manager

Glazer's Distributing
  • Managed key HEB/Albertson's accounts, while consistently increasing sales volume 30% with respect to pricing, merchandising and shelf positioning.
  • Reach monthly sales volume and profit goals between 95 - 100%.
  • Provided brand sampling & organized tasting to customers, in order to enhance consumer awareness, knowledge and consumption.
  • Prioritize RNDC goals and objectives in order to achieve 100% completion of all brand strategies and expectations within my specified territory.
  • Utilized brand/daily point-of-sale, merchandising materials in order to be used properly and cost effectively while building mass displays & end caps
  • Introduce new and existing products to the HEB/Albertson's chain, while following up with a strong promotional campaign blitz.& shelf inclusion. 
  • Applied all specific brand marketing objectives and goals for a successful launch into the market place.
  • Executed strategies to retailer for new shelf-sets, existing shelf-sets restructuring and schematics pertaining to each companies objectives, programming & guidelines.

Skills

Organizational
Strong organizational and time management skills
Computer
Excellent PC skills, with proficiency in Microsoft Office Suite products
Communication
Excellent verbal and written communication skills

Education

Jan 2006Dec 2008

Bachelors of Business Administration

University of The Incarnate Word
Aug 1985May 1987

Associates

Laredo Junior College

References

Mark Garza

Roger Muniz

Joe Lopez

Summary

A bilingual motivated self-starter possessing an energetic and strong work ethic.  An outstanding communicator who relies on interpersonal skills to drive the business forward while maintaining a reputable business partnership with distributor management, sales representatives and retailers.  Effectively leverage the ability to develop long lasting relationships in order to increase positive profit margins.

Objective

To obtain a challenging and rewarding marketing/sales position which encompasses full responsibility in creating and managing alliances, executing strategic objectives, providing consistent growth and producing exceptional profit margins to increase shareholder equity.

Custom

Able to relocate.