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Jitendra Dwivedi

                                                General Manager                                                      Merchandising and Planning -Men's Business

Work experience

Nov 2014Present

General Manager, Merchandising and Planning -Men's Business

  • Business plan alignment with management and respective stakeholders 
  • Provide sustainable execution guidelines for business plans and leverage inter departmental strengths
  • Provide buying inputs based on analytic's to assist in season buying and strategic initiatives 
  • Monitor the business plan across all stages of Planning ,Buying, Merchandising  and Sales 
  • Deliver Promotion and on site communication strategy
  • Mentor the buying and planning teams to innovate and constantly improve on the processes and communication 
Mar 2011Nov 2014

Senior Manager Buying and Merchandising Soft Lines

Metro Cash & Carry India Pvt .Ltd
  • Buying ,Merchandising and P&L management for Soft line categories(Apparel , Footwear,Textiles ,Luggage and Spots) for Metro Cash & Carry India
  • Managed business in excess of 180 Cr from 16 existing stores delivering  30% Growth YoY consistently for 3 years , and improved profitability in excess of 8 PP points in 3 years
  • Driving non food strategies across stores for effective P&L impact and improve store profitability
  • Determining category potentials, evolving category / store wise strategies for each business unit
  • Evolve markdown and promotional plans for the business in line with the organization's targets factoring in market risks, opportunities and trends
  •  Align the yearly business plan with operations and other business support functions  and ensure achievement through collaboration and effective communication
  • Analysing the market trends & developing assortment mix in line with the target customer profile for each store
  • Identifying the new brands / labels and developing own label range in line with the category’s product strategy to ensure the differentiation and competency
  • To build a customer centric approach towards business
  • Managing and leading teams to a successful and sustainable business and individual growths
May 2008Mar 2011

Brand Relation Manager

Pantaloon Retail India Ltd
  • Responsible for end to end management of leading Men’s wear and Ladies Western Brands
  • Relationship management with leading brands to maximize sales and ensure profitability
  • Managed business in excess of 130 Cr. from 16 stores
  • Ensuring effective functioning for the brands in all Central and Brand factory stores in terms of sales and profitability
  • Managing space profitably, selection of brands by establishing correct brand and product mix  in each Central/Brand factory store basis city and store demographics
Jul 2004Apr 2008

Deputy Manager-Retail Men's Wear

Pantaloon Retail India Ltd
  • Formulating the buying and sourcing  plan for Men’s Denim and Knits, with annual business of 125 Cr 40% of Men’s Business.(84 stores )
  • Sourcing , Buying and Merchandising as per the business plan to ensure product availability and maximise profitability 
  • Planning and implementing promotional strategy across the year to maximise profitability
  • Managing the buying & coordinating with national brands, to ensure profitability for both the organisation as well as the brands
  • Managing a wide SKU base and implementing ARS (Automatic Replenishment system through SAP) and Open to Buy (OTB) to ensure optimal stock levels and minimal stock outs
  • Lead the season plan interaction with Buying and Operations team to align Season plans in terms of merchandising and sales revenue


Buying ,Sourcing and Merchandising
  • Buying and Merchandising skills spanning all retail formats and all soft lines categories
  • Sourcing skills for collaborative brand buying and private labels
  • Vendor Relationship management
Planning and Category P&L management
  • Business plan conceptualization and execution framework and guidelines
  • Product Life cycle management 
  • Promotion management and execution framework
  • Merchandise control through Open To buy and in season merchandise management
  • Define Yearly negotiation targets and guidelines for margin development
Communication and Cross Functional Skilss
  • Effective communication skills across stake holders and support functions 
  • To align critical business requiement with respective cross fictional teams and leverage the skills for positive impact on the business vertical
Team Development and Management
  • To assess all team member needs and attributes and effectively align the same for organization and business vertical
  • Coach and mentor teams for career growth and skill development 
  • Constant feedback mechanism ton ensure transparent and a effective communication channel to address all individual and business needs


Jun 2002Jun 2004

Masters in Garment Manufacturing and Merchandising

National Institute of Fashion Technology
  • Apparel Buying and Merchandising 
  • Technical training in garment technology
  • Sourcing efficiency 

Bachelor of Arts

University of Allahabad

Specialization -  Ecomonics


ISC (10+2)

St. Joseph's College


Computer Science