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Client Insight Lead- Market Research

Work experience

Jul 2012Present

Client Insight Lead, Region 1( India, China, South East Asia and Sub Saharan Africa)

John Deere
• Part of extended leadership team of Enterprise Market Research and responsible for leading the research efforts across the enterprise SBUs for Region 1. • Front-End internal consultant and Account Manager for Region 1 and guide various internal clients in planning the research spend • Help clients clearly articulate the business problem/hypotheses and action plans in order to identify information needs and provide alternative solutions, when appropriate, for how they obtain the information they need
Apr 2009Sep 2012

Manager, Market Research

Bajaj Auto Ltd
 Responsible for providing the strategic consumer interface between business objectives and brand initiatives  Translating marketing/brand challenges to research tasks and finalizing appropriate research studies and tools to address the same that includes  Commissioning various specialised research studies to generate communication cues, communication evals, understanding brand health, identifying new product opportunities, Synchronizing Syndicated study understanding with ad hoc studies, consumers profiling (segmentation studies) etc.  Data mining from syndicated studies such as Francis Kanoi to glean business understanding
Jul 2007Mar 2009

Manager, Client Solutions

The Nielsen Company
Conceptualization and execution of adhoc qualitative market research studies with the help of team of 4. Understand and address client requirements. Supervise and guide the team through execution.

Senior Researcher

Synovate India Pvt Ltd


Carmel Convent High School


Narsee Monjee Institute of Management Studies

Bachelor of Engineering

L. E. College, Morbi


Marketing Management
Team Management
Business Strategy
Strategic Planning
Marketing Communications
New Business Development
Proposal Writing
Competitive Analysis
Market Analysis
Marketing Strategy
Marketing Research
Quantitative Research
Market Intelligence
Qualitative Research
Consumer Behavior
Consumer Insights
Market Research