Manager, Market Research
Bajaj Auto Ltd
Responsible for providing the strategic consumer interface between business objectives and brand initiatives
Translating marketing/brand challenges to research tasks and finalizing appropriate research studies and tools to address the same that includes
Commissioning various specialised research studies to generate communication cues, communication evals, understanding brand health, identifying new product opportunities, Synchronizing Syndicated study understanding with ad hoc studies, consumers profiling (segmentation studies) etc.
Data mining from syndicated studies such as Francis Kanoi to glean business understanding