About Me

Savvy and resourceful, I have over ten years of expertise in Digital Marketing, Product/Program Management, and User Experience in the technology industry. I have a strong passion for working in the space where Product meets User, creating and delivering digital experiences that resonate with customers and deepen engagement. My creative, detailed and organized work style is ideal for tackling innovative challenges and large-scale, time-sensitive projects involving coordination and collaboration across diverse teams and organizations.

Skills

Skills
Digital Marketing
Program Management
Product Marketing
User Experience
Strategy and Insights
Digital Innovation

Work History

Work History

Projectline

Mar 2011 - Present

Sr. Program Manager, Digital Experiences

As a Digital Experience PM, I focus on the strategy, design, development and execution of digital innovation programs and end-to-end user experiences.

  • Current project: On a UX team that is redefining a modern online learning experience, I guide projects through design processes within an agile development environment while working across engineering, program and business stakeholders to ensure a user-focused experience is delivered.
    • Coordinate with product managers on user scenario identification and definition, bringing a customer-centered perspective and strategic research on industry trends to the development of product specifications.
    • Create designs for enhancements to existing user interfaces that address new program requirements, end user feedback, or improvements to user flow.
    • Collaborate with engineering teams (PM, Dev, and Test) on the timely delivery of thoughtful, user-centered designs from initial concepts through to product launch in an agile development environment.
  • Previous project: Working on digital and mobile innovation programs for Microsoft’s TechEd event, I managed the event-based digital engagement program for Developer and IT Professional audiences.
    • Owned the digital strategy, feature specification development, and execution of the myTechEd engagement program which spanned multiple channels (web, mobile, native app) and experiences (in-person, digital, hybrid).
    • Oversaw website development, including implementation of an extensive SEO program (142% increase in organic visibility), management of a top-to-bottom redesign (15% decrease in homepage bounce rate), and content publication.
    • Developed and launched an innovative gamification program that synchronized online, in-person and mobile experiences to influence user behavior (awareness, participation, networking, and teamwork) and build brand affinity.

Filter Digital

Nov 2009 - Nov 2010

Product Marketing Manager

On the Exchange Product Marketing team, I researched and supported online marketing strategies, delivered field sales communications and sales enablement resources, and managed worldwide marketing campaign executions.

  • Designed a comprehensive social media marketing strategy to broaden audience reach for the Exchange Online product while forging richer connections with existing customer and partner communities.
  • Managed an extensive research project that analyzed sales tactics used by the field to secure customer wins for Exchange Server and Communications Server deployments. Examined common trends for successful sales engagements and developed recommendations for content and resource enhancements.
  • Coordinated execution of over 50 customer events across 11 worldwide subsidiaries to promote Exchange Online and Lync Online services to an audience of over 1,000 corporate customers which generated $1.3M net new revenue pipeline.

Compucom

Aug 2006 - Jul 2009

Product Manager / Digital Marketing Program Manager

As a Product Manager, I supported product launch activities for SharePoint 2007, including production of marketing collateral, field sales readiness, and partner communications.

  • Owned marketing content development and distribution activities for SharePoint Application Templates. Efforts lead to record results for the team, with over 450,000 downloads shortly after availability.
  • Coordinated core marketing communications for Windows SharePoint Services 3.0 launch, securing announcements across multiple channels to generate awareness and drive downloads.
  • Guided international subsidiaries through execution of marketing plans in support of SharePoint launch. Collaborated with cross-organizational teams to develop, review and present content to worldwide stakeholders.

As a Digital Marketing Program Manager, I managed strategic online marketing programs, including content syndication channels, live digital events, and social media.

  • Executed web syndication strategy for multi-day, online events targeted at small business owners. Delivered results that exceeded goals 400% with outstanding ad impressions, high-value-activity clicks, and viewer engagement levels.
  • Developed marketing copy and guided creative production for ads and commercials placed throughout the syndication network. High message relevance and timeliness lead to click-through rates tracking 200% higher than goals.
  • Built social media presence for Microsoft Small Business brand by developing YouTube channel and Facebook page. Researched additional social media opportunities and developed recommendations for a broader strategy.

Miva, Inc.

May 2003 - May 2006

Product Marketing Manager

As a core member of the marketing team for an e-commerce software company, I managed product marketing strategy, marketing communications, and campaign execution for the Small Business Solutions division.

  • Performed market research and competitive analysis, tracked e-commerce industry and small business market trends, and presented findings and strategy recommendations to senior management. Collaborated with engineering team to research new feature requirements and write specifications for development.
  • Developed all marketing communications for the division, from newsletters and press releases to partner communications and website content. Enhanced existing communication methods by introducing new content vehicles and partnering with industry specialists and trade publications for contributions.
  • Oversaw end-user and developer communities, organized annual user conferences, and collaborated with sales team to strengthen key relationships with partner/reseller distribution channel.

Education

Education

University of Washington

Bachelor of Arts, Business Administration

  • Concentration in Marketing
  • Dean’s List Scholar and recipient of Faculty Honors for academic achievement
  • Member, Beta Gamma Sigma Honors Society