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An industry leader, with successful global sales and marketing expertise, powerful personal relationships in the packaged travel industry, and extensive experience in marketing goods and services for large Fortune 20 companies.Over 15 years of executing and exceeding multimillion sales quotas, resulting in over $150 million in sales.Dynamic, assertive and creative in dealing with clients, peers and subordinates.Numerous high profile leadership positions in major packaged travel associations.

  • Property Development
  • Promotions
  • Property Acquisition
  • Property Consulting
  • Advertising and Marketing Plans
  • Strategic Planning
  • Contract Negotiations
  • Team Building

Work experience


President and CEO

El Rey Worldwide

El Rey Worldwide, LLC is a newly formed travel services company created to market goods and services to the packaged travel industry as well as develop new hotels and acquire distressed properties.As, the principal of the company, James is drawing uponhas a vast network of powerful personal relationships to sell group and wholesale contracts to global tour and travel companies as well as work with banks and financial institutions on property analysis, sales and management of distressed hotels.


Global Sales Director

Wyndham Worldwide

Tour market specialist, supervising and negotiating group and FIT contracts for over 7,000 worldwide hotels of all service levels.

  • Generated over $150 million in revenues, by aggressive territory management and sales.
  • Created advertising and marketing promotions for successful global sales campaigns, which increased market share 12%.
  • Recognized industry leader, and selected as panelist and presenter for tour and travel market trends, at hotel brand conferences and industry trade shows.
  • Consulted with thousands of hotel property’s executive management personnel on sales and marketing tactics and strategy to increase revenue and occupancy.
  • Appointed to key leadership positions in National Tour Association, including:Leadership Committee, Government Relations Committee, Co –Chair Meetings and Events for the 21st Century, Member Retention Committee, and Education Committee for theAmerican Bus Association.

General Market Manager

Phillip Morris/EMI

Directed marketing and promotions efforts, and led marketing team in contracting, set up, and presentation of over 100 high-end promotional events and concerts, annually.

  • Managed $5 million budget and staff of 25.
  • Developed and maintained highest market nationally for 3 consecutive years, with double digit increases, annually.
  • Planned and executed high profile concerts, with groups such as: Dixie Chicks, James Brown, Neville Brothers, Sammy Hagar, Los Lobos, Issac Hayes and Cheap Trick.

§Created and executed on-site marketing and advertising placement of over 300 high profile nightclubs, bars and lounges.