Ran and oversaw all operational and executive duties of Poulsbo RV, a top 5 nationally recognized recreational vehicle dealer. Grew company from 3 stores, to its largest size of 8 locations by 2006, 3 through merger and acquisitions.
Developed and executed 1.5 Million dollar marketing budget. Created concepts, scripts, and directed TV spots. Increased ROI on Print to 18% from 7%.
Examined, changed and executed compensation plans for all departments. Designed the "Value Appreciation Plan" for executives, a non voting stock participation plan.
Established key relationships with National Banks, and the largest Credit Unions in the state for running unique wholesale auction units to maximize resale profit from aged inventories.
Pioneered relationship with Dealer Socket, a CRM management company. Re-designed the programing with Dealer Socket for first truly RV CRM management system to the industry.
Led Poulsbo RV to 8 consecutive Top 50 RV Dealers and one Blue Ribbon top 3 in 2010 as voted by industry professionals and manufactures.