As an intuitive executive accomplished in translating B2C/B2B marketing strategies into multi-media communication and brand awareness for competitive markets, I employ a broad set of leadership skills ranging from hands-on multi-media design to leveraging internal and external synergies in delivering creative solutions for strategic initiatives. Utilizing civic motivations in value propositioning and new media technologies to target and engage market segments, my career performance in aligning objectives with key organizational goals has consistently generated positive metrics in increased market yield, unique positioning and brand awareness. The promotion of institutional strengths, and the achievement of national and international recognition for excellence in marketing and visual communication emphasize notable accomplishments in creative performance. 


  • UI Web/Print Design and Production
  • Brand Development/Strategy
  • Adobe Creative Suite/Microsoft Office
  • Strategic Planning/Campaign Development
  • Team Development
  • Vendor Contract Negotiation
  • Creative Direction/Concept Development
  • Online Project Management
  • Trademark Management

Work History

Work History
Oct 2003 - Jun 2011

Sr. Director, Creative Services


Design/Brand Management, Strategic Planning, Campaign Development

  • Conception and design of the brand identity for all visual communication.
  • Designer for all high-level, complex or priority initiatives.
  • Responsible for the concept, design, execution and fulfillment of all creative communication (print, promotional, direct mail,interactive media, video, transit and billboard) to maximize call-to-action response and promote brand messaging.
  • Collaboration with editorial, marketing and creative staff to innovate advertising campaigns to promote client objectives/goals.
  • Authorized all phases of production (from conception to fulfillment/distribution). Established review processes for proofs and signs off on all work. Supervised and managed the internal and external use of all design, illustration and photography.
  • Determined and actualized strategic planning for all domestic and international marketing initiatives. 
  • Achieved targeted goals and outcomes with innovative and structured campaigns that utilized online platforms, increased call-toaction responses andadvanced social media strategies in “remarketing” and Facebook site development.
  • Reported quarterly on measurable outcomes for market segmentation utilizing Goggle Analytics, enrollment statistics and competitive analysis to establish benchmarks and measure effectiveness against goals/objectives. Analyzedresearch and trend data to excite content and validate messaging, identify opportunities, and inform decision processes.
  • Led teams in inter-departmental brainstorming and comprehensive planning to leverage diverse constituent expertise.
  • Implemented and managed the approval process for trademark initiatives and domain name acquisition.
  • Managed and allocated 1.5 million annual marketing and operating budget in support of enrollment goals and program initiatives.
Jun 1993 - Sep 2003

Art Director


Art Direction, Design and Brand Management

  • Led in the inception of the premier in-house design and marketing department for The Children’s Hospital of Philadelphia.
  • Created the brand identity and the logotype for The Children’s Hospital of Philadelphia® and KidsFirst® satellite programs.
  • Developed the “look and feel” and brand standards for the institution’s premier web presence.
  • Responsible for the concept, design, execution and fulfillment of all internal and external marketing communication. 
  • Art directed photo shoots, recruited talent and managed direct reports, freelancers and support vendors and ad agencies.
  • Ensured brand awareness by creating templates enabling institutional compliance with brand standards.
  • Established universal contract with photography studio standardizing high quality service levels for more than 200 departments.
  • Innovated a preferred vendor list decreasing competitive bid margins by no less than 12% annually.



Bachelor of Fine Arts

Pennsylvania State University




2010 President’s Award: Marketing Campaigns, Drexel University, LeBow College of Business 2009 Marketer of the Year Award, Philama, (Philadelphia American Marketing Association) 2008 Award of Excellence: Marketing Collateral, APEX Award (International Competition for Publication Excellence) 2007 Grand Award: Marketing Collateral; Awards of Excellence: Video Production, Marketing Campaigns/Collateral, APEX 2006 Circle of Excellence Awards- Gold and Silver: Marketing Collateral, CASE 2006 Pepperpot Awards (2): Annual Report and Student Recruitment, PRSA (Public Relations Society of America)    


Consultant/UI Web Designer, Strategis Financial Group Guest Speaker, CASE, District II Conference, 2010 (Council for the Advancement and Support of Education) Award Juror, CASE, District II Conference, 2009 Distinguished Judge, International Astrid Awards (Mercomm, Inc.), 2008 Executive Board Member, The Stratford Friends School, Havertown, Pa. (ex officio) Community Program Development, Lead-based Paint Initiative, The Urban League of Philadelphia, Leadership Forum, 2003