REFERENCES AVAILABLE UPON REQUEST
Marketing and Communication Manager
RESULT- DELIVERING MARKETING PROFESSIONAL
WITH 5 YEARS EXPERIENCE
Creative Marketing/ Communication Professional
Building brand value for clients through various channels is my expertise, value measures in aggressive strategic marketing in existing market sectors. Whether challenged to launch the new product, or to initiate IMC programs for repositioning or branding purposes, I have achieved results. My strengths lie in the ability to coordinate parties involved, bargaining for best solutions, and implementing the strategic marketing plans to build brand equity, identify new market opportunities, initial product introductions, and negotiate strategic partnerships to drive market expansion and revenue growth.
My previous job as the Manager of Communications in Media Development Int. (a production company that focuses on filming Taiwanese movies), my team and I have managed to break 3 records in the history of Taiwanese movies with the Faithball production- The first open- air movie premier that took place in front of a temple, which has attracted more than 800 people in audience; the first and only local production that had local Goddess Matsu as the VIP in Taipei premier; and the first production crew that invited Matsu into Taichung Intercontinental Baseball Stadium during the Taiwan- Korea game in 2013 World Baseball Classic, in the hope of bringing good luck to team Taiwan. During Faithball promotion, I have also overseen other marketing activities of the movie, including market research, design, corporate branding, strategic planning, road show and vendor management.
I grew up moving around Europe, and am fluent in both Mandarin and English. After finishing my postgraduate course in Scotland, I decided to work part-time in London for one and a half year just to experience the clash of different cultures in one of the most international cities in the world. My time abroad had opened my eyes, and taught me that there is always more than just one aspect to look at things. I am open-minded, whether they are new ideas or challenges; I think outside of the box, enjoying finding alternative solutions and trying out new methods; I can be a little stubborn sometimes, especially when something really got me curious.