Rashida Cooper

Marketing specialist

Interest

My passion is marketing

Summary

I am looking to get hired by a company that will allow me to utilize Search Engine Marketing and Internet Marketing, increase search engine results, paid placement, and paid inclusion.

 I am looking for positions that incude: Search engine Marketing, Digital Marketing, Email Marketing, and e-commerce Marketing. I am also qualified in Market Research.

  • Plan an entire online marketing strategy
  • Get a fundamental, well-balanced grasp on best practices in Search Engine Marketing, Social Media, Web Analytics, Email Marketing, Website Usability and Testing, and overall Online Marketing Strategy
  • Execute fundamental programs in search, email and social media
  • Understand the differences among various solutions and vendors
  • Create execution plans within the major domains of online marketing
  • Evaluate the effectiveness of your current website/landing pages
  • Analyze web analytics and other reporting data to determine what is most/least effective
  •  Twitter and how to use it as a marketing vehicle
  •  Facebook and how to use it as a marketing vehicle
  • LinkedIn and how to use it as a marketing vehicle
  • Learn about the other social media sites such as Digg, Youtube, and more
  • Gain an overview of the key considerations in Search Marketing
  •  how search engines work, what they look for and why
  •  anchor tags, meta tags and how to leverage your content so search engines can find you
  • Please take a moment to look over my profolio of some of the projects I added from previous classes. However, due to certain assignments in Search Engine Marketing it was not effective to upload assignments but I can talk about experiences in person. 

    Rashida Cooper

    Portfolio

    Education

    Education
    Jun 2006 - Present

    Bachelor of Science Bussiness Marketing

    Northern Ilinois University

    Interactive Marketing Area of Study Located in Dekalb Il, 60540

    Skills

    Skills

    Map Point

    MapPoint helps you to dramatically improve decision making by bringing clarity to tabular data, to integrate maps into the work you do in Office programs, and to optimize your business travel with efficient trip planning features. And there’s more. Visualize Your Business in a Whole New Way Create and view sales territories, analyze trends, and evaluate performance by geography. Combine business data with included demographics to target potential customers and focus decisions. Insert maps into Word documents, PowerPoint presentations, and Web sites. Create maps from data stored in current versions of Microsoft Office Excel, Office Access, Office Outlook, SQL Server, or other database sources

    Clementine

    Clementine is a mature data mining toolkit which aims to allow normal users to do their own data mining. Clementine has a visual programming or data flow interface, which simplifies the data mining process. Clementine applications include customer segmentation/profiling for marketing companies, fraud detection, credit scoring, load forecasting for utility companies, and profit prediction for retailers. SPSS Clementine was one of the very first general purpose data mining tools.

    SPSS

    SPSS is a computer program used for statistical analysis. SPSS is among the most widely used programs for statistical analysis in social science. It is used by market researchers, health researchers, survey companies, government, education researchers, marketing organizations and others.

    Presenting

      Excellent in delervering leadership presentations to   1.Myself 2. Other individuals in the business 3. Groups and teams in the business 4. Business organizations 5. As well as all functions within the business organization.  Presentations are well prepared,  has a logical beginning, middle, and end,sequenced and paced so that the audience can understand it, and remembering all the topics and points in each presentation.   Great communicator and delivering the message.

    Microsoft Software

    Profecient in powerpoint, acess, excel, word,

    Certifications

    Certifications

    Interactive Marketing Department

    Northern Illinois University