Jennifer Hightower

  • Denver US-CO
Jennifer Hightower


Reading books about successful business individuals

Racing cars!

Hiking in the mountains


High-energy, consistently-effective marketing professional with a strong history of leading and

implementing successful new programs. Known for cultivating collaborative relationships in diverse

corporate environments. Able to handle multiple projects simultaneously through complete lifecycles.

Drives results through leadership and exquisite communication skills.

Work History

Work History
Dec 2007 - Present

Manager of Alumni Relations, Western Region

Manage 34 alumni chapter leaders across 5 cities. Cultivate relationships between alumni and Denver Campus Leadership Team. Research and meet with high-wealth alumni. Plan and implement campus class giving campaign. Train student leaders to solicit donations. Oversee funds garnered by student groups. Develop and deliver presentations and other communicative reporting.

  • Increased alumni participation in local and regional events by 55% in year one. Reconfigured marketing design for events and chapters for greater appeal.
  • Created individualized communication plans with specifically researched contact scheduling.
  • Established new alumni program for 15,000 graduates. Increased opportunities for direct involvement with students, admissions, and career services.
  • Reorganized Student Alumni Association resulting in increased morale and participation overflow.
  • Strengthened alumni-student interactions. Developed new structure based on existing successful models and student input. Educated participants on communication techniques.
  • Developed and launched annual giving program in support of student scholarships. Conducted focus groups and approved university messaging campaign.
Jun 2010 - Present

Business Development and Marketing Manager

AutoSearch USA
Aug 2006 - Dec 2007

On-Site Volkswagen Account Coordinator

LaBov & Beyond Marketing Communications

Executed corporate to dealer (B2B), corporate to consumer, and internal marketing initiatives at client site. Established productive relationships with key departments. Wrote project proposals. Collaborated with creative, writing, procurement, production, and proofing staff of 60. Ensured client satisfaction.

  • Generated $100k+ in new business by designing innovative project solutions.
  • Established company as first-choice provider with clients by consistently coordinating project delivery on time and under budget.
  • Implemented current VW Owner Welcome campaign. Created comprehensive email marketing campaign. Worked with designers to draft process illustrations of vehicle features. Oversaw copy writing.
  • Minimized consultant investigative processes by establishing strong reputation and relationship with purchasing department.
2005 - 2006

Sales Intern

Volkswagen of America, Inc.
  • Created a New Dealer Opening Orientation Package: defined and documented the typical opening process by traveling to a dealer location to integrate best practices, collaborated with various internal departments to gather content, selected creative production agency, and facilitated communications between VoA and agency
  • Developed the 2006 Volkswagen Dealer Directory: determined scope of project, gathered and verified dealer information, identified vendors for production, and collaborated with three vendors to produce the dealer directory
  • Administered Corporate Sales programs (Supplier Purchase Program, Friends and Family Program, and Alpha Drivers Program): responded to dealer and customer inquiries, processed program paperwork, and issued check requests





Project Management

Due to my organization skills I am able to manage a project from A-Z with efficiency. I am detailed oriented while also able to see the big picture.


I am one of the most organized people you will ever meet!


While at Johnson & Wales University I was chosen to participate in Leadership Academy, an intense two-year leadership development program. During that time I developed leadership skills and learned how to motivate and inspire others. Upon completion of the program, I served as a Leadership Academy Fellow in the Career Development Office on campus.

Communication Skills




Colleen O'Keefe

“I had the pleasure of working directly with Jenny on several projects at Volkswagen and was always impressed with her level of professionalism, dedication and attention to details. Jenny handled each project with a laser like focus to make sure everything was covered off appropriately and handled with care. Any company should be honored to have Jenny on their team.”

Bob Mazerov

Bob was my marketing research professor at Johnson & Wales University and currently serves as a mentor to me.

Lisa O'Brien

Lisa was a superior of mine at LaBov & Beyond. To this day she is a great role model and mentor to me.

Caroline Costello

"Working with Jenny was a true pleasure. She brought energy and creativity to every project, and consistenty delivered on schedule."

Kris Arthur

Kris was a client on the Volkswagen Corporate Sales account I managed during my employment at LaBov. Prior to that, Kris was one of my supervisors during my internship at Volkswagen.