Contract position managing brand advertising, promotions and public relations for Gaylord Entertainment's Ryman Auditorium, Grand Ole Opry and other entertainment venues. Responsible for increased consumer ticket sales and brand awareness of facilities and programs. Evaluated customer research, market conditions, competitor data and implemented marketing plan changes as needed. Manage and direct creative and communication processes and agencies for entertainment venues.
Leadership Milestones at Gaylord Entertainment:
·Directed agency review and selection for $5 million in annual service/media.
·Developed overall marketing plan for Ryman Musical Series; managed promotional programs, direct marketing and developed media strategy.
·Surpassed budgeted ticket sales for Ryman theatrical-series productions by 15%.
·Project manager for Ryman collector's guitar product introduction. Promotion and marketing strategy resulted in first year sales 43% above projection.