Download PDF

Community Leadership & Involvement

Member, Nashville Sports Council

  • Coordinator, Music City Bowl Fan Walk 1989-2004

Member, Public Relations Society of America Member, Human Rights Campaign

  • Co-Chair, 2004 Tennessee Gala Dinner and Auction

Board of Directors, Leadership Health Care (formerly Young Health Care Leaders Council)

  • Founding member of Young Health Care Leaders

Board of Directors, Boys and Girls Club of Middle Tennessee

  • Founding member and Chairman, Associate Board of Directors (1997-200) for young professionals.
  • Elected to Board of Directors in 2000. Currently beginning fourth three-year term.
  • Co-Chair BGCMT 100th Anniversary Celebration and five annual dinner events that netted more than $1 million dollars for the Clubs.

Leadership Brand

I am a marketing and brand leader with a track record of success in the entertainment and healthcare industries. A creative thinker and strategist that improves marketing performance, encourages collaboration among operational teams, and implements non-traditional and experience-based programs that achieve sales results. My marketing expertise includes: brand management; advertising; promotion; product development; and communications. I am motivated by the satisfaction of a job well-done, not the accolades of others. Honesty and integrity are my personal cornerstones.

Marketing Leadership & Expertise

  • Marketing Strategy & Operations
  • Brand Management, Product Development
  • Strategic Market Segmentation
  • Market Evaluation & Forecasting
  • Corporate Communications
  • "Experience" Marketing, Event Management
  • Business-to-Business Specialist
  • Consumer & Retail Promotions

Work experience


Consultant, Marketing & Media Strategy

The Brand Bistro

Marketing strategy and brand development consultant for venture projects, incubator launches and emerging small businesses. Develop and implement brand cultivation strategies, advertising programs and media placement, direct marketing, event management, and outbound telemarketing programs. Specialize in word-of-mouth, non-traditional and experience-based marketing strategies.


Sr. Regional Director, Business Marketing

Lead marketing and communications strategist for Fortune 100 company's commercial operations across a 12 state region. Designed, developed and executed marketing and brand strategies. Directed advertising, lead generation and relationship initiatives from business rules to creative development and execution. Responsible for product/service development, pricing, marketing budgets, events and public relations.

Leadership Milestones at UnitedHealthcare:

    ·Increased key accounts new business pipeline 23% for 4 consecutive years.

    ·Implemented prospect segmentation program that contributed to double-digit growth vs. prior year.

    ·Project Manager for national brand introduction; responsible for brand research, agency management, internal brand launch, and media planning.

    ·Consumer branding pilot in Arizona created 32% increase, unaided brand awareness in six months.

    ·New market brand/product launch in New Mexico produced 18,000 members in first year, a 21% gain vs. projection.


Marketing & Public Relations Manager

Gaylord Entertainment Co. Entertainment Brands

Contract position managing brand advertising, promotions and public relations for Gaylord Entertainment's Ryman Auditorium, Grand Ole Opry and other entertainment venues. Responsible for increased consumer ticket sales and brand awareness of facilities and programs. Evaluated customer research, market conditions, competitor data and implemented marketing plan changes as needed. Manage and direct creative and communication processes and agencies for entertainment venues.

Leadership Milestones at Gaylord Entertainment:

·Directed agency review and selection for $5 million in annual service/media.

·Developed overall marketing plan for Ryman Musical Series; managed promotional programs, direct marketing and developed media strategy.

·Surpassed budgeted ticket sales for Ryman theatrical-series productions by 15%.

·Project manager for Ryman collector's guitar product introduction. Promotion and marketing strategy resulted in first year sales 43% above projection.


Marketing & Promotions Manager

Nashville Predators NHL Hockey Team

Developed relationships with new and existing corporate partners and provides information to maximize promotional exposure and value. Implemented and managed promotional strategy for corporate partners including Pepsi, Budweiser, First American Bank and Southwest Airlines. Created and managed consumer retail promotions that increased sales of partner products and achieved team awareness objectives.

Leadership Milestones at Nashville Predators:

·Consumer retail promotion with Kroger and Coca Cola generated 100,000 unique registrations in 45 days.

·Created over 2 million non-traditional brand impressions annually for Predators with corporate partners.

·Game night promotional programs contributed to 22 sold out games during inaugural season.


Marketing Manager

Planned major events, concerts and media programs for several Hard Rock Cafe units. Coordinated HRC Grand Opening events in Nashville, Myrtle Beach, Niagara Falls and Key West. Managed market advertising and public relations projects.


Promotions & Publicity Coordinator

Coordination of promotional events for theme park and movie studio complex and Nickelodeon television production facility. Managed media junket programs and media promotional programs.


Press & Publicity

Handled media inquiries, maintained media logistical information, developed press releases and edited out-going media information. Assisted with national and international media for Opening of Disney-MGM Studios, Pleasure Island, Disneyland's 35th Anniversary and Tokyo Disneyland's 5th Anniversary.




Project Portfolio


Sharon Rask

"Jim Hennessey is a person who works to bring people together to determine the best marketing approaches. As a liaison between field and corporate, he has the job of balancing priorities and making recommendations that will bring the most value. He works well with people to get that tough job done and brings his expertise to bear on the situation." January 21, 2008

Reference statements from LinkedIn professional profile of James Hennessey available at

Shayne McCartney

"James is a very strategic and creative thinker. He is enthusiastic and provides a strong leadership role to those around him. He takes initiative in doing marketing research and is always coming up with new ideas to increase presence and improve perception in the market place." May 22, 2008

Reference statements from LinkedIn professional profile of James Hennessey available at

Kathy Mason

"Jim is an extraordinarily creative thinker that can easily take concepts and turn them into reality for the betterment of his client. He is also constantly challenging himself to familiarize himself with current trends, resources and learning opportunities and shares that knowledge with his team." 

Reference statements from LinkedIn professional profile of James Hennessey available at

Kim Detwiller

“I have actually worked with James for many, many years. He is extremely reliable, very creative, and great at his job. I also have had the fortune of being a friend so I call him “Jim”. I highly recommend Jim for any position or project that he partners with. ” August 29, 2008

Reference statements from LinkedIn professional profile of James Hennessey available at

Marc Spigel

"James is a resourceful manager, with careful attention to short and long-term project goals. James has an ability to deliver under tight-deadlines, while maintaining a calm and collective demeanor." February 14, 2008

Reference statements from LinkedIn professional profile of James Hennessey available at