I am a versatile advertising and marketing professional with nine years experience in the industry. Including, but not limited to, client relationship development, campaign development, internal operations process, web design, graphic design, social media and word-of-mouth marketing. My unconventional background allows me to find solutions where others would find none. Approaching every project with applied knowledge and experience
Jun 2009 - Present
Serve as the key contact for various local clients; managing and nurturing the client relationship. Responsible for providing account leadership on all assigned accounts' advertising initiatives, from traditional television and print campaigns to social media and word-of-mouth campaigns. Account leadership duties include supervision and execution of research, strategic planning, creative development, budgeting and productivity for each assigned account.
Jun 2009 - Present
Board Member, Social Media Co-Chair
Nov 2007 - Mar 2009
Director of Business Development
Lead the development of marketing strategies and execution of business plans, including definition of new markets, and branding initiatives for Renegade. Working with senior management to develop and execute sales strategies. Identifying growth opportunities and action plans to meet goals, and helping guide overall business direction. Nourishing the day-to-day execution of all business development and communication strategies and long-range planning. Including proposal response, presentation preparation and delivery, external and internal communication, event planning, public relations, and more. Managed the business development process with the support of an internal business development team of two; including a Business Development Specialist and Mar/Com Presentation Specialist. As well as, an external public relations team.
Feb 2006 - Nov 2007
Assistant Creative Coordinator/Traffic Manager
Established and then supervised the traffic procedures to ensure efficient flow of work from account services to creative and production departments. Duties include monitoring workloads, creating project schedules, maintaining job files, tracking/monitoring progress, routing projects, conducting traffic meetings, and routing projects for approval. In addition to, print production duties such as, vendor negotiations, print buying, cost control, quality control, logistical coordination and press checks. Often at times serving as a liaison between clients, outside vendors and internal departments to coordinate efficient and timely creative project processing. Managed one traffic coordinator. During this period I also worked directly with the VP of Production/Creative Director on all strategic and creative business pitches.
Jun 2005 - Feb 2006
Marketing Coordinator Online & Telephony
Oversaw the creative development of major campaigns for online & telephony products across the Atlantic Division. Campaigns included cross channel television, radio, print, web design, and direct mail. Coordinated major projects with multiple contacts across the United States. Responsibilities included development, implementation, and tracking of Direct Mail and Outbound Telemarketing programs, reporting of commercial sales and web portal usage and the creative direction of campaign tactics.
Mar 2002 - May 2005
Served as the key contact for local and national clients and vendors; managing and maintaining client relationships. Responsible for the administration of interactive, print and video production projects; including the organization, negotiation, estimation and execution. In addition I was accountable for all aspects of website development, the organization and implementation of direct marketing campaigns, and the creation and maintenance of client budgets.