Gulfco - Juma Al Majid Group Company
GULFCO (Juma Al Majid Group Company, UAE)
A) Division Manager – House Hold & Personal Care - Gulfco Jan 2012 to date
Gulfco is a FMCG Division of M/S Juma Al Majid group, a renowned business house in UAE. Having diverse interest in FMCG, Construction, Education, Electronics, Appliances and Commercial vehicles etc.
Responsible for House Hold & Personal Care (HHPC) Division of Gulfco, comprises of Unilever, UK (TRESemme, VO5 & St Ives) and S C Johnson, USA (Raid, Glade, Pledge, Mr. Muscle, Windex etc).
Key Result Areas
·Responsible for Profit & Loss for House Hold & Personal Care Division,
·Effectively manage a sales team of 54 staff to achieve company objectives,
·Achieve distribution / visibility objectives for the brands & increase market share in respective category,
·Prepare customer business plans (CBP) for the Modern Trade & conduct periodic performance reviews,
·Set monthly / quarterly objectives for the division & analyze the performance,
·Execute annual promotional plan, recommend timely tailor-made promotions / BTL activities
·Continuously identify business development opportunities & add new brands in the portfolio,
·Trade Spend Optimization (TSO)
B) Trade Marketing Manager - Gulfco May 2009 to Dec 2011
Responsible for the Trade & Marketing activities for Kraft Foods USA, General Mills USA, Nestle Water France, Wrigley’s USA, Cebag Holland, S C Johnson USA, Alberto Culver UK, Douwe Egberts Coffee Holland, Poppins Lebanon, etc.
Handling brands such as Tang, Maxwell House Coffee, Betty Crocker Cake Mix , Perrier Natural Mineral Water, Douwe Egberts Coffee, Coroli, Poppins Cereal Bars, Raid, Glade, Pledge, Windex, Wrigley’s, TRESemme, VO5, St Ives etc.
·Increased Sales by 13.00% & profitability by 13.22% in 2011 vs. 10,
·Improved market share for all the leading brands. Market share for the major brands are as - Tang 85%, Wrigley’s 68%, Perrier 42%, Betty Crocker 38%, Dream Whip 80%, Raid 16%, Glade 21% & Pledge 80%.
·Structured Trade & Marketing Department of Gulfco,
·Instrumental in acquisition & integration of Ashraf & Company to Gulfco
C) National Sales Manager – UAE, Between Jan 2006 till Apr 2009
Career Progression => Field Sales Manager => National Sales Manager
Responsible for Sales & Distribution objectives for Kraft Foods (Tang, Maxwell House Coffee & Dream Whip), Nestle Waters (Perrier, Eau de Perrier & Vittel) & Campbell Soup (Campbell Soup, Prego, V8 Juice).
·Highest ever volume achievement of Tang (850 MT) in Aug 2008,
·Achieved 12.4 % growth on Tang, 31.3% on Coffee, 7.9% on Dream Whip, 33% on Perrier & 39% on Campbell Soup in 08 vs 07.
·Successfully launched Maxwell House Selection Coffee, Tang Variants, Eau De Perrier & Campbell Soup,