My Mantra: Concept -- Implement -- Profit Dynamic and charismatic marketing strategist with an exemplary record for devising and implementing creative and innovative strategies to penetrate new markets, secure major accounts, and deliver multimillion-dollar revenue enhancements. Highly skilled at leading top-performing teams, forging strategic alliances, and leveraging extensive network of contacts. More than 20 years of experience complemented by an extensive knowledge base of the food industry / supply chain and a versatile background spanning diverse organizations and markets both in the United States and abroad. I work best when I strategize at 1,000' and implement at sea level.
Jan 1997 - Present
Sales & Marketing Conquistador/Consultant
Albert & Associates - Above The Fog Sales & Marketing Venture Consulting
Devise and implement strategic sales and marketing solutions for corporate clientele.
• Product Launch. Served as Costco Program Champion for NY Deli Patrol's new Cavery Line Division. Built detailed Costco Road Show sampling program including food demo display, staffing & training programs and overall implementation. Created positive relationships with Costco Warehouse and Headquarters executive staffs. Sales 220% over expectations resulting in multiple product placement spanning several Regions. Several Costco Warehouse Road Show sales records established. 2011.
http://moreflavorpersound.com + http://www.caveryline.com • Led the search for advertising and media buying teams for the launch of Toyota's Scion division. http://www.scion.com • Drove development of Brazil Chill frozen product line of super fruits by creating successful marketing and selling programs targeting raw foods and ingredient brokers.
Dec 2007 - Aug 2011
Advisor, Marketing and Communications
Advisor, Marketing & Communications • 2010 – 2011 Devise and implement strategic branding, sales and promotional campaigns in direct collaboration with company CEO. Update investor pitch deck and related fund-raising collateral. Vice President of Marketing • 2007 – 2009 Spearheaded comprehensive marketing strategies and created and executed business plan in alignment with market share objectives. Analyzed industry trends by leveraging extensive network of industry contacts. Generated collateral marketing materials and delivered board presentations. Major Contributions: • Launched a successful “green” campaign, raising awareness of cutting-edge aquaculture methodologies, securing media coverage by major broadcast outlets and publications such as National Geographic, PBS, CNN, Forbes, Fortune, and ABC. • Implemented an innovative, push-pull sales strategy to fuel a comprehensive marketing and sales plan to brand seafood products in an industry of commodities. • Wrote and produced award-winning videos representing the company brand.
Sep 2003 - Apr 2007
VP Sales/Director of Promotions
Commanded strategic sales initiatives to expand customer base and penetrate new markets for key food products lines. Oversaw creative development of packaging, logos, website, and collateral sales materials. Built extensive North American distributor and broker networks, and fostered viable, long-term business relationships. Devised and implemented trade show participation programs. Major Contributions: • Expanded market reach of gourmet food manufacturer from a regional customer base to placement throughout the United States and Canada. • Landed major retail and food service accounts, such as UNFI, SunOpta, Costco, Wegmans, Central Markets, Bristol Farms, Gelson’s, Whole Foods, Melt Gelato, Juice It Up!, and Robeks. • Drove the success of Belizza sorbet product line to achieve the #2 ranking in North America within the acai product category, creating all aspects of the brand and delivering 95% of overall sales. • Increased sales of shelf products by creating, staffing and managing record breaking food sample programs. • Added $1million annual revenue by instituting a private label program for major retailers. • Earned “Best of Show” awards for several major tradeshows, such as UNFI, Wegmans and Southwest Traders.
Jan 2001 - Aug 2003
Co-Founder, VP Operations & CMO
Body Renaissance Medical Corporation
Established and managed business operations to bring portable cosmetic medical treatments to user locations. Promoted service lines to potential yet diverse customer base, ranging from consumers, medical practices, clinics, spas, and salons. Negotiated optimal terms with vendors, researched equipment, and procured supplies. Major Contributions: • Pioneered the first full-range, portable cosmetic medical service. • Developed and implemented successful business infrastructure to generate $500K in revenue within first 2 years. • Boosted referrals by 25% per quarter by establishing an effective referral program.
Apr 2000 - Jan 2001
Sr. VP, Marketing & Sales
Internet company producing major Web properties such as Amazon and eBay. Senior Vice President of Marketing and Sales, Speak4Free.com Drove the growth of a free VoIP telephone service to a nationwide customer base based on a business model that utilized data mining to deliver user-specific messaging. Managed a $24M marketing budget, and grew revenue base through direct selling strategies targeting advertisers. Collaborated with software engineering team to optimize data collection. Major Contributions: • Played key role in the development and success of Speak4Free.com, the forerunner of popular VoIP providers like Skype and Vonage. • Secured 250K individual users and 1200 corporate NGO users. • Cultivated major advertisers such as Sony, CBS, and Sears by enabling them to test the service and prompting users to enlist new members through usage.
1998 - 2000
Director of Marketing
Start-up offering the first free Web-based fax service that ultimately grew to industry prominence (eFax) and was acquired by J2 Communications, Inc. Director of Marketing Oversaw marketing, public relations, and advertising activities to support corporate objectives and grow user base. Created and implemented winning marketing plan, and developed and delivered presentations for investors. Oversaw trade magazine and radio advertising campaigns. Major Contributions: • Secured 250K individual users and 1200 corporate NGO users. • Sold major corporate clients by creating customized programs for large accounts such as Fox Sports, UCLA, Wired, and MLB’s San Francisco Giants.
1993 - 1997
Director of Marketing
• Played key role in driving new casino to achieve #2 ranking among 256 in the state, generating $80M in annual revenue. • Managed a $3.5M marketing budget and produced 250+ special events, including the largest poker tournament in the world. • Bolstered multicultural attendance by 60%+ through implementing promotional campaigns targeting Asian communities.